With advancement in Technology, it is possible for #DSTV to allow people to customize channels they want and pay for them. When I put the same question to DSTV General Manager Mr. Stephen Isaboke sometime back, he said that they have a number of affordable packages. But it seems many people don’t agree with him following the response to the tweets started by @Joliea
@Joliea I actually like Cartoons. If only I could subscribe to the CN channel on its own
Here is Mr.Isaboke reply to my tweet “@kachwanya :With advancement in Technology #DSTVshould allow people to customize channels they want and pay for them.what say you @SteveIsaboke ?”:
@SteveIsaboke: @kachwanya #DSTVpay TV Content sold in full inspite of whats viewed. Like paying 4 a nwspaper&reading a few pages,u stl pay for the paper.
Ok..Leave a comment if you think that people should be allowed to pay for the channels they want
DSTV force feed you useless channels, then throw in 1 or 2 good ones in a package, so you have no choice. A better model would be Pay Per View. If there is an Arsenal vs ManU game, you send money via MPESA and pay for only the 90 minutes.
Anyway, DSTV still have a monopoly for a long time to come
Pay per view would bring in for them many subscribers but I don’t think the Multichoice management are keen on it. They want to sell all the useless channels in those packages
Isaboke’s comparison of tv to newspaper may not help. Every one is working to use IT to improve living standards and this should a good starting point. Is this technology used anywhere else in the world
Business101: Drawing profits while improving customers’ experience. Customizing channels will no doubt improve customer experience as you’ll only subscribe to the channels you want but will that make business sense to DSTV? Yes and No depending on how they package it. One way it could make sense to them is if they package the service in a way that the price is constant regardless of the number of channels subscribed. But will this make sense to their customers? I doubt anyone will be willing to pay let’s say 5k for 4 or 5 channels but that is the only way it can make business sense for DSTV.
PPV is a different business model, usually for programmes.
I think cable tvs are using the model. It is also being used on Video on Demand and Boxoffice
For me I use like 5 channels maximum, mostly Supersport channels. So I Personally would pay for 4 or 5 channels and leave out the others which do not make sense to me. As for the Multichoice, I think if they allow people to customize the channels, more people will be able to afford paying for dstv and the more the better. Classic example is Safaricom, they make more money with people buying Bamba 20 than the other topping up cards
My question for you Kachwanya, how many subscriders does DSTV have in Kenya ? LOL
Totally agree with you, DSTV should do adopt a pay-on-demand system with lateste movies and series. Don’t need all the B-serie channels they have…
Also, they should leave the free channel ON when subscription is off and they don’t !!
And stop invoicing us in USD !
The figure floating around is 100K. when I asked Stephen Isaboke about it, he insisted the number is much higher but he was not ready to say it. The stats can only be given from their HQs in South Africa. So the best answer to question is , I have no idea
This is a principally a South African company, their style of business is different and they will not buy to your ideas. If you look at the vibrancy for instance in mobile communications, Kenya is ahead of SA due to flexibility.
Somehow I had not look at it from that angle . I agree that South Africa operate differently from Kenya and that is why most of their businesses in Kenya usually find the going tough. But I think pay per view is the best model for Kenya and most African coutries . They should give it some consideration
If he compares DStv content selling to the newspaper – in 2012 – then he has some catching up to do with the present opportunities that technology makes possible. He ought to hurry, before the present becomes the future. If I was able to select my own bouquet, I’d start paying my subscriptions again.
If he compares DStv content selling to the newspaper – in 2012 – then he has some catching up to do with the present opportunities that technology makes possible. He ought to hurry, before the present becomes the future. If I was able to select my own bouquet, I’d start paying my subscriptions again.
I agree with you. It would be worth their while, I think, to get their Marketing agency to carry out a consumer survey to establish exactly this. I’m sure there exists a balance between value for consumer & business sense for DStv.
I agree with you. It would be worth their while, I think, to get their Marketing agency to carry out a consumer survey to establish exactly this. I’m sure there exists a balance between value for consumer & business sense for DStv.
I thought so…..he needs to read this