Digital advertising

Ad Dynamo
BUSINESS

Ad Dynamo by Aleph appoints José Gonsalves as MD for East Africa

Ad Dynamo by Aleph, the leading digital advertising agency in Africa, has announced the appointment of José Gonsalves as the managing director for East Africa. Gonsalves will be responsible for…

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TECHNOLOGY

China’s massive sky scannable QR code sets groundbreaking marketing standards

QR codes or quick response codes, the black and white square graphics that are coded with digital content for mobile phones came into existence in Japan during the 1990s as…

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TECHNOLOGY

PwC Report: Media and entertainment companies in quagmire to blend data insights and consumer intuition

Consumers want more flexibility, freedom and convenience in when they consume their preferred content. The media audience does not see significant divide between digital and traditional media yet. As a…

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