China’s massive sky scannable QR code sets groundbreaking marketing standards

QR codes or quick response codes, the black and white square graphics that are coded with digital content for mobile phones came into existence in Japan during the 1990s as…

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PwC Report: Media and entertainment companies in quagmire to blend data insights and consumer intuition

Consumers want more flexibility, freedom and convenience in when they consume their preferred content. The media audience does not see significant divide between digital and traditional media yet. As a…

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