Safaricom has kicked off its ‘Wai Ndai’ online gaming challenge in style, handing over the first two grand prizes of brand-new Suzuki Altos to lucky winners. The telecom giant’s innovative campaign, which blends gaming with real-world rewards, has already captured the attention of over 200,000 participants across Kenya, with more prizes up for grabs until February 2025.
The first monthly winners, 34-year-old John Maina from Naivasha and 32-year-old gamer Paul Njihia from Ruiru, emerged victorious after competing in a series of puzzles, arcade games, and action-packed challenges. The duo walked away with the keys to their new rides, marking a milestone in Safaricom’s efforts to engage its youth audience through tech-driven initiatives.
“I am excited to have emerged as one of the monthly winners of this competition, and I am grateful to Safaricom for organizing such a challenge,” said an elated John Maina. “This car will go a long way in helping me with my movements and business, especially during these tough economic times.”
The ‘Wai Ndai’ challenge, which translates to “Here it is” in Sheng, is part of Safaricom’s broader “Hook” strategy aimed at empowering Kenya’s youth through technology. The campaign falls under the “Culture Hook”, which focuses on enabling young people to pursue their passions, including gaming. By offering daily cash prizes and monthly grand prizes, Safaricom is tapping into the growing gaming culture while providing tangible rewards that resonate with its audience.
“Through the ‘Wai Ndai’ Challenge, our aim is to deliver an engaging gaming proposition that resonates with our youth customers, all while keeping them entertained on the go and offering them opportunities to win exciting rewards,” said Fawzia Ali, Safaricom’s Chief Consumer Business Officer.

The challenge, which runs until February 18, 2025, is accessible via the MySafaricom app, USSD codes *555# and *499#, or the dedicated website. For just KES 10 daily, participants can sign up to the Challenges Arena and compete for daily vouchers worth KES 3,000, KES 2,000, and KES 1,000, as well as the remaining Suzuki Altos.
With its mix of entertainment, competition, and real-world rewards, Safaricom’s ‘Wai Ndai’ challenge is a testament to the company’s commitment to innovation and youth empowerment. As the campaign gains momentum, it’s clear that Safaricom is not just connecting people—it’s also driving them forward, one game at a time.
For those looking to join the action, the next Suzuki Alto could be just a few clicks away. Game on!