ASUS just went all out at CES 2025 with their “Always Incredible” virtual launch, showing off a ton of AI-powered gadgets while keeping an eye on being green. They’ve been in the game for over 35 years now, and they’re all about making AI accessible to everyone, whether you’re just chilling at home or running a big business. Here’s the scoop on what they dropped:
For Consumers:
Zenbook A14: This thing is the lightest Copilot+ PC you can get, clocking in at under 1 kg. It’s perfect if you’re always on the go, with a battery that lasts over 32 hours. It’s got this cool new material called Ceraluminum, which makes it super durable and easy to keep clean. With its Snapdragon chip, you get all sorts of AI goodies like on-the-fly captions and image editing tools. It’ll set you back $899, but it’s worth it for the blend of style and smarts.

Vivobook 14 and 16: If you want AI without breaking the bank, these are your go-tos starting at $699. They’ve got a new Snapdragon processor that’s 44% faster than the last gen, and they’ll last nearly 20 hours on a charge. They’re packed with AI stuff for creativity and staying organized, plus they’ve got some solid security features to keep your stuff safe. Available in various cool colors, they’re both stylish and tough, with all the ports you need.
The ASUS Zenbook A14, Vivobook 14, and Vivobook 16 are now available for pre-order on http://asus.com.
For Businesses:
ExpertBook B Series: These aren’t just laptops; they’re like business command centers. They’ve got the latest Intel chips, letting you customize them to your heart’s content. They’re secure, built like tanks for government, schools, or corporate use, and they’ve got this new Digital Product Passport deal to help keep things sustainable. You can even upgrade them down the line, which is pretty slick for keeping up with the times.
ExpertCenter B900 Series: These are ASUS’s first AI desktops for businesses, with Intel’s new AI chips. They’re made to handle the heavy lifting with top security features. If you need something that’s going to last and grow with your business, these desktops are designed for easy upgrades and maintenance.
Mini but Mighty:
ASUS NUC Series: These mini PCs are like little powerhouses. They’ve got Intel’s latest tech for both speed and AI, fitting into tiny spaces while offering big performance. They’ve got all the modern connectivity options, including Wi-Fi 7, and they’re easy to manage, which is a godsend for IT departments.
ExpertCenter PN54: This one takes mini to the next level with an AMD chip that’s all about AI power. Despite its tiny 0.5L size, it’s got room for all your connections and can be upgraded without tools. It’s ideal if you need something small but with the punch for content creation or gaming.
Green Tech:
ASUS isn’t just about tech; they’re also about not trashing the planet. The Digital Product Passport they’re introducing helps track the lifecycle of their products, making it easier to recycle or repair them. It’s all about transparency and keeping the environment in mind while you’re getting your tech on.
So, ASUS’s CES 2025 was all about showing how they’re pushing AI into every corner of computing while also being mindful about sustainability. They’ve managed to make tech that’s not just smart but also good for the Earth, setting a cool example in the tech world.