Safaricom and M-PESA Support Team Kenya for Paris 2024 Olympics

In an exciting development for Kenyan sports enthusiasts and M-PESA users alike, Safaricom has announced its prestigious partnership with the National Olympic Committee of Kenya (NOC-K) to bolster Team Kenya’s journey to the Paris 2024 Olympic Games. This collaboration marks Safaricom’s commitment to leveraging technology and financial empowerment to support our nation’s athletes on their quest for Olympic glory.

A Commitment to Excellence

Safaricom, through its mobile money platform M-PESA, is set to play a pivotal role as the official technology and payments partner for Team Kenya. The company has pledged KES 30 million in cash and in-kind support, which includes essential provisions such as travel insurance, airtime, and data bundles for the athletes. Moreover, Safaricom will facilitate financial literacy workshops aimed at equipping the athletes with valuable financial management skills—a crucial aspect of their preparation for life beyond the stadium.

Partnership Highlights

Peter Ndegwa, CEO of Safaricom, expressed the company’s dedication to empowering athletes not only through financial and technological tools but also by providing them with comfortable attire during their camps. This holistic support underscores Safaricom’s belief in nurturing well-rounded athletes who can excel both on and off the field.

As part of its sponsorship, Safaricom gains several rights, including naming rights for residential camps and training centers, the opportunity to host a competition to design a new mascot for Team Kenya, and conducting financial literacy workshops during residential training camps. These initiatives are designed to enhance the overall experience and preparedness of Team Kenya as they gear up for one of the most prestigious sporting events in the world.

A Chance to Witness History: Experience the Paris 2024 Olympics

In another exciting dimension to this partnership, Safaricom has teamed up with Visa, the Worldwide Payment Technology Partner of the 2024 Paris Olympic and Paralympic Games, to offer an extraordinary opportunity to four lucky Kenyans. Each winner, accompanied by a companion, will receive an all-expenses-paid trip to Paris to witness the magic of the Olympics firsthand. The trip package includes flights, accommodation, meals, stadium tickets, and other exciting experiences, ensuring an unforgettable journey filled with national pride and unity.

How to Participate

Participation in the draw for this exclusive trip to Paris is accessible through the M-PESA GlobalPay Virtual Visa Card. Any transaction worth KES 1,500 and above made via the M-PESA App automatically enters the draw, providing M-PESA users with a chance to be part of this historic event.

Chad Pollock, Visa East Africa Vice President and General Manager, highlighted the significance of this partnership with Safaricom, emphasizing Visa’s commitment to making everyday transactions rewarding and impactful for its customers.

Join Us on the Journey

The partnership between Safaricom, M-PESA, NOC-K, and Visa represents a powerful convergence of innovation, sportsmanship, and community support. It embodies the spirit of unity and national pride as Kenya prepares to showcase its talent and determination on the global stage.

As we count down to the Paris 2024 Olympics, let’s rally behind Team Kenya and celebrate their journey to excellence. Stay tuned for more updates on how you can support and engage with our athletes as they prepare to make us proud in Paris.

For more details on Safaricom’s initiatives and the M-PESA GlobalPay Virtual Visa Card, visit the Safaricom website or download the M-PESA App today.

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