Safaricom has launched a new initiative called “Grow with Safaricom Business.” This engagement platform specifically caters to Micro, Small and Medium Enterprises (MSMEs), aiming to equip them with the tools and resources they need to thrive in today’s digital landscape.
Knowledge-Sharing and Collaboration for Growth
“Grow with Safaricom Business” goes beyond just offering services. It fosters a collaborative environment through workshops and seminars held throughout the year. These sessions will be a breeding ground for idea exchange, allowing MSMEs to learn from each other’s experiences on how to:
- Leverage digital technologies: Discover how to utilize digital tools to expand market reach, streamline operations, and build a strong online brand presence.
- Navigate regulatory requirements: Gain valuable insights from experts on navigating regulations, ensuring compliance for sustainable growth.
- Overcome business challenges: Address common hurdles faced by MSMEs, such as digitization, market access, brand building, and digital marketing skills development.
Learning and Connecting – A Powerful Combination
The platform doesn’t stop at educational sessions. Recognizing the importance of networking, Safaricom provides ample opportunities for MSMEs to connect with peers, industry experts, and potential partners. This fosters collaboration, opens doors to new possibilities, and allows for valuable knowledge exchange beyond the workshops.
Cynthia Kropac, Chief Enterprise Business Officer at Safaricom, emphasizes the platform’s significance: “MSMEs are the backbone of Kenya’s economy. Through ‘Grow with Safaricom Business,’ we aim to empower them with the knowledge and skills needed to accelerate their growth and overcome challenges effectively.”
Tailored Business Solutions to Support Growth
Safaricom goes beyond knowledge sharing by offering a comprehensive suite of business solutions specifically designed for MSMEs. These solutions include:
- Business Voice, Data, and SMS
- Cloud Solutions
- Cybersecurity Solutions
- Internet for Business
- Internet of Things (IoT)
- M-Pesa for Business
By combining educational resources, networking opportunities, and practical business solutions, “Grow with Safaricom Business” creates a holistic support system for Kenyan MSMEs. This platform empowers them to leverage the digital age, overcome challenges, and propel their businesses towards sustainable growth.