The transformative impact of ThinQ AI on user-device interactions


LG, one of the leading innovators in the field of AI, has developed a platform called ThinQ AI that aims to provide a seamless and personalized user experience across its products. In this article, we will explore what ThinQ AI is, how it works, and what benefits it offers to users.

What is ThinQ AI?

First launched in 2017, LG ThinQ AI is a platform used to encompass all of LG’s built-in artificial intelligence features as well as other smart assistants such as Google Assistant and Alexa. ThinQ AI also allows compatible devices to share user data in two-way communication to offer proactive solutions for users.

For example, ThinQ AI can learn from the user’s habits and preferences to suggest optimal settings for the TV, such as brightness, sound, and picture mode. It can also recommend content based on the user’s viewing history, mood, and interests. ThinQ AI can also control other smart home devices, such as lights, thermostats, and security cameras, through voice commands or the Home Dashboard.

How does ThinQ AI work?

ThinQ AI works with natural language processing (NLP) and deep learning to comprehend the user’s voice and context, accessing a vast amount of data from the internet and LG’s cloud servers for relevant information and services.

A prominent aspect of ThinQ AI is its hands-free voice control, allowing users to activate the TV with a simple “Hi, LG” and converse naturally. The TV responds to user requests, such as changing channels, adjusting volume, or searching for content. Users can also inquire about the content they’re watching, including details about actors, the plot, or trivia.

The LG ThinQ AI integrates with other smart assistants like Google Assistant and Alexa, offering access to over 100,000 skills and services, such as playing music, checking the weather, or ordering food. AirPlay 2 is also available for streaming content from iPhones, iPads, or Macs to the TV.

ThinQ, as a platform, empowers users to control LG devices through voice, smartphone, or TV remote. Integration with smart assistants expands features and services, enhancing user convenience, personalization, and intelligence.

To utilize ThinQ for LG device control, users must download the LG ThinQ app on their smartphone and sign in. The app scans and adds compatible devices to the user’s network, including TVs, refrigerators, washers, and air conditioners. Users can control these devices from the app, managing settings, checking status, and receiving alerts.

ThinQ also facilitates LG device control via the LG smart TV. The Home Dashboard feature displays connected devices, navigable with the Magic Remote or voice commands like “Hi, LG.” Alternatively, users can use the LG ThinQ app to scan a TV QR code and pair devices.

Integration with other smart assistants offers an alternative approach

Users select their preferred assistant on the LG device, linking their account to enable voice commands for LG device control and access to additional assistant skills and services. For instance, users can instruct Google Assistant or Alexa for tasks such as playing music, checking the weather, or placing orders.

What are the benefits of ThinQ AI?

ThinQ AI offers several benefits to users, such as:

  • Convenience: ThinQ makes it easy for users to control their TV and other smart home devices with just their voice, without having to use a remote or a smartphone. Users can also automate their routines, such as turning off the lights, lowering the temperature, and locking the doors, with one voice command.
  • Personalization: ThinQ learns from the user’s behavior and preferences to provide customized recommendations and settings for the TV. Users can also enjoy personalized entertainment with their favorite smart assistants and streaming services.
  • Intelligence: ThinQ can provide useful information and insights to users, such as the background of the content they are watching, the latest news and trends, or the answers to their questions. Users can also learn new things and expand their knowledge with the help of ThinQ AI.


LG ThinQ AI is a platform that combines LG’s built-in artificial intelligence features with other smart assistants to provide a seamless and personalized user experience. ThinQ can understand the user’s voice and context, access a vast amount of data, and control other smart home devices. ThinQ can also offer convenience, personalization, and intelligence to users, making their TV viewing more enjoyable and engaging. ThinQ is a testament to LG’s innovation and vision in the field of AI, and a glimpse into the future of user-device interactions.

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