Safaricom has launched a new platform called Safaricom Hook, which aims to empower the youth by leveraging the power of technology. The platform focuses on three key hooks: technology, career, and culture, and seeks to nurture and support the aspirations of the Gen Z demographic.

Technology Hook

The technology hook is all about helping the youth to use technology for their personal and professional development. Safaricom Hook provides access to custom-made offerings that leverage Safaricom’s extensive mobile network, such as Make Your Own Bundle, which gives users the freedom to decide how much they spend on data and voice, and loyalty rewards and delight offers.

Safaricom Hook also empowers the youth with digital skills for a tech future through touchpoints such as Safaricom’s Digital Talent Programme, and the Safaricom Engineering Community, and partnerships with several organisations, including the Power Learn Project, who empower African youth through software development.

Career Hook

The career hook is all about preparing the youth for conventional and unconventional careers. Safaricom Hook works with an array of partners to offer guidance and opportunities for both types of careers. For example, Meta and Wowzi provide digital training to enable the youth to access the gig economy, and Brighter Monday provides guidance for those in conventional careers. The Hook also promotes a savings culture among the youth by leveraging M-PESA Go, and the Mali wealth management platform. These platforms help the youth to manage their finances and plan for their future.

Culture Hook

The culture hook is all about enabling the youth to pursue their passion points and express themselves. The Hook supports the youth in their cultural interests such as sports, content creation, and fashion. For example, Safaricom Chapa Dimba and the upcoming Safaricom Athletics series are platforms for young athletes to showcase their talent and compete for prizes. Baze is a platform for content creators to monetize their music and video content. Artfit is a partnership that mentors upcoming designers in the fashion industry.

Safaricom Hook also aims to create a sense of belonging among the youth by connecting them with others who share their values and interests. The platform allows the youth to join communities, participate in events, and access exclusive content.

How to Join Safaricom Hook

Safaricom Hook is open to eligible customers aged 10 to 24. To join the platform, you can download the Safaricom Hook app from Google Play Store or App Store, or dial *555# on your phone. Once you join, you will be able to access all the benefits of Safaricom Hook and transform your life with technology.

The Hook is a platform that aims to create a lasting connection with the Gen Z demographic by being a technology enabler and a transformation partner. If you are a young person who wants to achieve your dreams and make a difference in the world, join Safaricom Hook today and get hooked!

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