Cold Brew Coffee: Java House is now offering ready to drink coffee in cans
Java House has unveiled its latest innovation, Cold Brew Coffee, as part of its 24th-anniversary celebrations. This ready-to-drink beverage is made from 100% Kenyan Arabica coffee beans and is aimed at revolutionizing the way consumers experience their favourite beverage.
Cold Brew Coffee is part of Java House’s commitment to creating ground-breaking products that improve the coffee-drinking experience. It is also one of the activities planned as Java celebrates 24 years of success since its inception in Kenya in 1999.
The new coffee flavour is billed as one of the beverage industry’s many remarkable categories, combining innovation, exceptional flavour, and positive social impact. The drink comes in 330ml cans and is initially available in two flavours: sweetened and unsweetened, catering to a wide range of consumer preferences.
The unique brewing process used to create Cold Brew Coffee distinguishes it from iced coffee and cold hot-brewed coffee. This process involves steeping medium ground-roasted coffee beans in water for several hours, resulting in a remarkably smooth and flavourful coffee with a distinct and rich flavour. In addition, with a higher caffeine content than hot-brewed coffee, this new offering is intended to appeal to those seeking an energizing and refreshing pick-me-up throughout the day.
During the unveiling of the new offering, Priscilla Gathungu, the Java House CEO, said that the cold brew experience is refreshingly different, appealing to coffee enthusiasts looking for a less bitter and acidic alternative that can be enjoyed chilled or over ice. She added that this exciting innovation will undoubtedly captivate the taste buds of coffee lovers and presents an extraordinary opportunity for farmers to showcase their exceptional produce and uplift their communities.
The introduction of Cold Brew Coffee, which is based on the coffee-led nature of the Java brand, is another feather in Java’s cap with more coffee innovation planned in the year. This new venture fits perfectly with Java House’s long-term commitment to supporting local growers and fostering a thriving coffee supply chain.
In conclusion, Java House’s new Cold Brew Coffee is an exciting innovation that combines exceptional flavour with positive social impact. It is sure to appeal to coffee lovers seeking a refreshing and energizing pick-me-up throughout the day.