OPPO, the leading global smart device brand, has achieved impressive results in the first half of 2023, ranking first in China and fourth worldwide in smartphone shipments. The company has also been a pioneer in the foldable smartphone market, which is expected to grow rapidly in the coming years.
OPPO leads the Chinese smartphone market and ranks fourth globally
According to data from Canalys, a leading global technology market analyst firm, OPPO held a 10% share of the global smartphone market in H1, with 51.9 million smartphone shipments, and an 18% share of the China smartphone market in H1 2023, making it the best-selling brand in China during the first half of the year.
OPPO dominates the foldable smartphone market in China and grows globally
OPPO has also been a leader in the foldable smartphone market, which has entered a period of rapid growth this year and continues to show significant upside potential. Counterpoint Research estimates that global shipments of foldable smartphones are expected to grow at a 114% compound annual growth rate from 2019 to 2025, increasing four-fold between 2022 and 2025 to reach 55 million units. Chinese OEMs, including OPPO, have been quick to embrace the foldable market, contributing to China’s emergence as the global leader with a 26% share of the market in 2022.
New data from Canalys also shows that OPPO held a dominant 31% share of the foldable smartphone shipments in China during Q1 2023, making it the leader in the growing segment. At the product level, the OPPO Find N2 Flip outperformed all other foldable products to make up 15% of foldable smartphone sales in China from January to May 2023, according to Counterpoint.
As the first vertical flip phone to introduce a larger cover screen, the Find N2 Flip is crafted for practicality and enjoyment for daily use, featuring a less-visible crease, a powerful battery, and an intuitive UI design alongside other industry-leading innovations. These innovations and the commercial success of the Find N2 Flip have also helped OPPO to outperform the global foldable smartpphone shipments this year, where its market share has increased from 5% in Q1 2022 to 13% in Q1 2023, according to Canalys.
OPPO remains committed to driving the growth of the foldable smartphone market and enhancing the user experience through its continued focus on technical innovation. The company has recently filed several patents for new foldable designs, such as a clamshell phone with an external display and a tri-fold phone with an extendable screen. OPPO has also partnered with Google to optimize Android for foldable devices and provide users with more seamless and immersive experiences.
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