The Safari Rally is one of the most thrilling and challenging events in the World Rally Championship (WRC) circuit. It is also one of the most iconic and historic, having been part of the WRC calendar since 1973. This year, the Safari Rally returned once again to Kenya bringing back the excitement and adventure of the sport to the fans and drivers alike. Xiaomi Kenya, as part of its Live Vivid campaign, gave three lucky Xiaomi fans a chance to experience the Safari Rally in Naivasha, where they witnessed the action and beauty of the rally first-hand. The fans also got to capture their memorable moments with the Redmi Note 12 Pro, Xiaomi’s latest flagship device that boasts a stunning 200MP camera, a smooth and vivid display, and a fast-charging and long-lasting battery.

Xiaomi Kenya launched its Live Vivid campaign at the beginning of June, coinciding with the launch of the Redmi Note 12 Series in Kenya. The campaign aimed to inspire customers and fans to live vividly by enjoying every moment of life with Xiaomi’s innovative and affordable devices.

As part of the campaign, Xiaomi Kenya ran two contests on social media, where participants had to share pictures of their Xiaomi purchases or creative photos representing the rally theme. The winners were selected based on their originality, creativity, and relevance to the theme.

The first contest required customers who bought any Xiaomi device at the MI retail stores to share pictures of their purchase on Facebook or Instagram with the hashtag #LiveVividWithXiaomi. The winner of this contest was awarded a Redmi A2+, a budget-friendly device with a 6.5-inch display, a 13MP dual camera, and a 5,000mAh battery.

The second contest required fans to share creative photos representing the rally theme on Facebook or Instagram with the hashtag #LiveVividWithXiaomi. The participants were encouraged to showcase unique angles, speed, and other rally-related elements. The top two winners of this contest were awarded tickets to the Safari Rally weekend in Naivasha, courtesy of Xiaomi Kenya.

The three winners of the contests were invited to join Xiaomi Kenya at the Safari Rally weekend in Naivasha from June 24th to June 27th. They were also given Redmi Note 12 Pro devices to capture their experience at the rally.

The Redmi Note 12 Pro is Xiaomi’s flagship device that redefines photography with its 200MP camera. The camera not only has amazing hardware, but also cutting-edge software features such as Xiaomi AI Image Solution enhances image quality with computational photography, and Xiaomi ProCut which allows for effortless photo composition with AI assistance.

The winners used their Redmi Note 12 Pro devices to take stunning photos and videos of the rally action, the scenic landscapes, and their own fun moments. They also enjoyed the smooth and vivid display of the device, which has a 6.7-inch AMOLED screen with a 120Hz refresh rate and a 10-bit color depth. The display offers an immersive and realistic viewing experience for watching videos, playing games, or browsing social media.

The winners also did not have to worry about running out of battery while using their Redmi Note 12 Pro devices. The device has a 5,000mAh battery that can last for up to two days on a single charge. It also supports 120W HyperCharge technology that can charge the device from zero to full in less than 20 minutes. This ensures that users can stay connected and enjoy their content without interruption.

After returning from the Safari Rally weekend, Xiaomi Kenya celebrated its fans by showcasing their content on social media. The fans shared their photos and videos taken with their Redmi Note 12 Pro devices on Facebook and Instagram with the hashtag #LiveVividWithXiaomi. They also shared their feedback and testimonials about their experience at the rally and their impressions of the device.

The fans expressed their gratitude and appreciation to Xiaomi Kenya for giving them an opportunity to witness one of the most exciting events in motorsport history. They also praised the Redmi Note 12 Pro for its amazing camera performance, display quality, and battery life. They said that they loved using the device to capture every detail and emotion of their safari rally adventure.

Xiaomi Kenya thanked its fans for participating in its Live Vivid campaign and congratulated them for living vividly at the Safari Rally. Xiaomi Kenya also encouraged other customers and fans to join its community and follow its social media pages for more updates and opportunities to win exciting prizes and experiences with Xiaomi devices.

The Live Vivid campaign is part of Xiaomi’s vision to make quality technology accessible to everyone. With its innovative and affordable devices, Xiaomi aims to empower its customers and fans to live vividly by enjoying every moment of life. The Redmi Note 12 Pro is a perfect example of how Xiaomi delivers on this vision, offering a flagship device that can capture, display, and power vivid experiences for users. The Safari Rally weekend was a vivid experience for the Xiaomi fans who won the tickets, and they will surely cherish their memories and content captured with their Redmi Note 12 Pro devices.

Read: Absa Mobi Tap, a Visa-powered mobile payment solution for small businesses in Kenya