Airtel Kenya is making waves with two exciting developments, the first being Voice over LTE (VoLTE) technology and the second being a campaign titled ‘A Reason to Imagine’. With the introduction of VoLTE, Airtel Kenya is elevating the voice-calling experience for its customers. VoLTE enables high-definition (HD) voice calls on Android and iOS devices, leveraging the advantages of the 4G network. This technology ensures clearer conversations and improved call setup, providing users with an immersive calling experience. Importantly, VoLTE offers these benefits without incurring additional call charges, making it an attractive option for Airtel subscribers.
To experience VoLTE, Airtel customers need a VoLTE-enabled handset and a 4G SIM card. They also need to update their mobile device’s operating system (OS) to enable the VoLTE feature. By embracing this technology, Airtel continues to prioritize customer satisfaction and leverage innovative solutions to enhance communication services.
So that users can fully take advantage of the VoLTE phone calls, Airtel has also introduced a 1GB data Bundle priced at only KES 50 and valid for 24 hours. Airtel customers can purchase this bundle exclusively through Airtel Money by dialing *334# and selecting the bundles option.
The Reason to ‘Imagine’ Brand Campaign aims to establish a deeper emotional connection with the country’s youthful population. By replacing the previous strapline of ‘Smartphone Network’ with ‘A Reason to Imagine,’ Airtel emphasizes its focus on providing relevant digital and financial solutions to enable young Kenyans to realize their full potential in personal and business endeavors.
The campaign showcases Airtel as an enabler of dreams, celebrating the energy, creativity, and innovation of Kenya’s youth. It underscores Airtel’s commitment to advancing the progress of young people by offering seamless and affordable connectivity, transforming every situation into an opportunity. The campaign inspires Kenyan youth to reimagine their place in the world, recognizing their capabilities to achieve greatness.
Airtel’s dedication to the empowerment of young people extends beyond its brand campaign. The company’s involvement in initiatives such as the sponsorship of The Voice Africa, which features eight Kenyan participants competing in Nigeria, highlights Airtel’s commitment to promoting talent and expertise in education, sports, and innovation sectors. By investing in the youth, Airtel aims to unlock Africa’s potential and drive transformative change.
Airtel Kenya’s Managing Director, Ashish Malhotra, expressed his belief in the power of the campaign to inspire the dreams and aspirations of young people. He emphasized that Airtel has consistently enabled the youth in the country to achieve their potential through innovative and affordable products and services. The new brand positioning further enhances Airtel’s commitment to empowering young people to achieve their dreams through dynamic solutions.
Airtel Africa’s Group Chief Commercial Officer, Anthony Shiner, highlighted the importance of youth empowerment for Africa’s future. With over 60% of the continent’s population under the age of 25, empowering this new generation can have a transformative impact on the continent. Airtel’s brand campaign aligns with this vision by inspiring Kenyan youth to see themselves as capable of achieving great things and contributing to the progress of the nation.
The campaign builds upon Airtel’s recent title sponsorship of The Voice Africa, a competition showcasing exceptional African musical talent. Airtel’s investment in initiatives promoting youthful talent and expertise in education, sports, and innovation further demonstrates their commitment to supporting the growth and development of young people.
Read: Factors driving the thriving startup activity in Kenya
