Safaricom & Google Partner To Grow YouTube Content

Safaricom has partnered with Google to promote and grow Short Video content by offering subsidized data costs for uploads. This will be alongside the #Safaricomshortschallenge campaign where YouTubers will stand a chance to win weekly and grand cash awards attached. The two-month campaign will see Safaricom customers enjoy affordable 1GB data bundles for as low as KES. 10 to view and post content on their YouTube channels.  

Individuals who create and upload a unique YouTube Shorts Video in any category (Comedy, Dance, How To, Food & Culture, Lifestyle, Fitness, Farming, Technology, Arts & Crafts, etc) stand a chance to win weekly cash prizes and a grand cash prize.

“In this era of limitless information, we have access to platforms like YouTube Shorts, which allow us to frequently produce and consume content. I believe that this new data bundle offer will help in uplifting new talent by giving them more opportunities to showcase their skills and talents and get recognition at both local and international levels. This is in line with our objective of uplifting one another through our Tuinuane campaign,” said Peter Ndegwa, Safaricom CEO.

The weekly cash prize awards will recognize 15 content creators who will take home between KES. 5,000 to KES. 120,000. The grand cash prize awards will go to 10 content creators; while the top most ranked content creator with the most likes and views will take home KES. 1.2 million at the end of the campaign. The second and third-ranked winners will get KES. 800,000 and KES. 600,000 respectively. 

The new data offer comes a month after Safaricom unveiled a new brand campaign dubbed “Tuinuane” that aims to encourage Kenyans to uplift one another. To purchase the daily KES 10 for 1GB Data bundles for the YouTube shorts challenge, customers just need to dial *544*55#.


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