Why Private Company Services Has Rebranded To PwC Private

PwC Africa, Private Company Services (PCS) has changed its name to become PwC Private. The name change however takes nothing away from the services previously offered. The company will work from the same diverse, tech-powered community of solvers, the new name differentiates Private as a community of trusted business advisors who provide bespoke advice, solutions and experiences for small, medium and large businesses.

Servicing private, family and entrepreneurial business owners has been a priority area for PwC. For more than 60 years PwC has been servicing this cohort of clients, who play a pivotal role in fostering growth across various economies, by helping owners to grow their businesses with the support of thousands of trained practitioners in 155 territories globally.

Michael Mugasa, PwC Private Leader for East Market Area, says: “There has never been a better time to take things to the next level, and at PwC Private, we assist our clients to consistently look ahead as we connect them to the right people, capabilities and technology to get them there — wherever ‘there’ may be for them.”

The move has been inspired by the fact that some of the best-known companies and brands hailed globally once began as small family businesses. The African continent has witnessed the growth of well-known brands from humble beginnings to giants in their own right. “As we emerge from the pandemic to repair and reconfigure, it has not been surprising that growth is top of the agenda to our private and family businesses.” stated PwC

“We know that for our clients, their business is more than a job — it’s their life, legacy, and future. That’s why we deliver a service to help our clients stay ahead of the curve. This is where PwC Private’s unique and holistic approach comes in. We call it The Owner’s Agenda — it’s a framework designed to assist our clients in developing both their ownership and business strategies and needs in a consistent and integrated way.”

The Owner’s Agenda approach

From audit and tax to consulting, The Owner’s Agenda is supported by PwC’s global strategy, The New Equation, which sees our community of solvers come together in unexpected ways to help our clients and stakeholders build trust and deliver sustained outcomes. This is done through an ecosystem of audit technology to help deliver higher quality, faster; specialists who can help you understand the changing complex markets and tax environment; perspectives that are driven from leading organisations and made relevant for where you are — and want to go.


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