Xiaomi launches Xiaomi 12 and Xiaomi 12 Pro globally

Xiaomi recently announced the launch of the all-new flagship Xiaomi 12 Series for global markets, featuring groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. The phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide-angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  

Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased colour accuracy. Xiaomi 12 features a 13MP ultra-wide-angle camera, along with a 5MP telemark camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face autofocus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.

Available on all two devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.  

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm^® Snapdragon^TM mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon^® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation¹. Both devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. 

 
For optimal product experience, Xiaomi 12 Series packs high-performing cooling systems, bolstered by a super-large vapour chamber and multiple layers of graphite to offer a leading–cooling capability.  

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  

 
The devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, the industry’s leading imaging technology that to brings your content to life with vibrant colour and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  
 

Meanwhile, Xiaomi 12 Pro redefines the flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colourful smartphone display to date, with more than 68 billion colours on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 
No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harmon Kardon, and creates an immersive audio experience powered by Dolby Atmos^®, delivering spatial sound with rich detail, clarity, and realism across all your favourite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  

 
To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

To ensure Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 
Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands2. Xiaomi 12 fits a 4,500mAh battery into a compact body design. It supports 67W wired turbocharging for speedy power-up. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  

 
Xiaomi 12 Pro and Xiaomi 12 both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centred design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit³. All devices are available in Gray which is the colour preferred by most of our fans.

Market Availability   

• Xiaomi 12 Pro will come with a flagship variant of 12GB+256GB, which will be available starting from Ksh. 104,999/-
• Xiaomi 12 will come with a flagship variant of 12GB+256GB, which will be available starting from Ksh. 84,999/-

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Xiaomi 12 Series Quick Specs  

XIAOMI 12 vs iPhone 13 

Design: 

The Apple iPhone 13 definitely has an iconic design and looks very modern thanks to its flat borders. But most people prefer the Xiaomi 12 design due to its higher screen to body ratio and its punch-hole display. The phone also has a great hand feel, the perfect size for one-hand use. 

Camera

The camera hardware of the Xiaomi 12 is superior to the iPhone 13: as it has a 50 MP main camera with OIS, a 13 MP ultrawide sensor, and a 5 MP telephoto macro camera. 

Battery

Even though iOS is better optimized if compared to Android 12 and MIUI 13, the Xiaomi 12 will most likely last more on a single charge compared to the iPhone 13, simply because its battery is much bigger. 

In addition to the bigger battery; the 4500 mAh battery of the Xiaomi 12 supports a faster charging technology with a power of 67W and an even faster wireless charging with a power of 50W.

In terms of configuration, the Xiaomi 12 is available in 12GB of RAM and 256 GB of storage.

Summary: 

Xiaomi 12 has the following advantages; 

• Faster charging
• 8K video recording
• Bigger battery
• Reverse charging
• Great price

iPhone 13, Pros includes;

• Amazing performance
• Face ID
• Waterproof
• MagSafe

XIAOMI 12 Pro vs iPHONE 13 Max 

Display

Xiaomi 12 Pro has a bigger display for gaming and watching media. It comes with a 6.7-inch LTPO 2k super AMOLED touchscreen with 120 Hz refresh rate support. While Apple iPhone 13 Max has a smaller screen. A 6.1-inch Super Retina XDR OLED with 120Hz refresh rate enabled. The screen can refresh between 1-120Hz depending on the task at hand.

Camera

In terms of camera, Xiaomi 12 Pro has a triple rear setup. A 50MP OIS main cam, alongside a 50MP for an ultrawide and 50 MP telephoto lens (2x optical zoom). Upfront it has 32MP for selfies. The rear camera can record video in 8k resolution, while the front camera can only do 1080p video recording max.

When compared to the Apple iPhone 13 Max’s camera, they’re noticeable differences. iPhone 13 Pro packs a triple rear camera system, a 12 MP OIS main shooter aided by 12 MP ultrawide, an 12 MP telephoto lens (3x optical zoom). The front camera is 12 MP. Video recording is capped at 4k resolution on the rear and front-facing camera.

Performance

Xiaomi 12 Pro uses Snapdragon 8 Gen 1 chipset. It is a 5G SoC that is built on a 4nm node. The performance is 25% better than its predecessor – Snapdragon 888. In terms of configuration, the Xiaomi 12 Pro is available in 12GB of RAM and 256 GB of storage.

While Apple iPhone 13 Pro is powered by its own A15 Bionic chipset (5nm), paired with 6GB RAM and available in 128 GB.