Facebook announces its new name, Meta, in a major rebranding

Meta

Today at the Connect 2021 event, Facebook CEO Mark Zuckerberg announced a major rebranding of the company to Meta, which brings together Facebook’s apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities, and grow businesses. The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world.

“From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for. I used to study Classics, and the word ‘meta’ comes from the Greek word meaning beyond,” said Mark in a live Facebook video.  

“Our role in this journey is to accelerate the development of the fundamental technologies, social platforms, and creative tools to bring the metaverse to life, and to weave these technologies through our social media apps. We believe the metaverse can enable better social experiences than anything that exists today, and we will dedicate our energy to helping achieve its potential,” he added.

The conference brought together augmented and virtual reality developers, content creators, marketers, and many other company professionals who through a Livestream to thousands of Facebook audience celebrated the industry’s momentum and growth. The virtual event explored what experiences will be in the metaverse and how it could feel like over the next decade — from social connection to entertainment, gaming, fitness, work, education, and commerce. 

Mark said Meta said the metaverse is the next frontier in connecting people, just like social networking was when they got started and will encompass both the social experiences and future technology.

“As we broaden our vision, it’s time for us to adopt a new brand. To reflect who we are and the future we hope to build, I’m proud to share that our company is now Meta. Our mission remains the same — it’s still about bringing people together. Our apps and their brands aren’t changing either. We’re still the company that designs technology around people. But all of our products, including our apps, now share a new vision: to help bring the metaverse to life. And now we have a name that reflects the breadth of what we do,” he said.

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