TECNO Mobile is now Africa’s top smartphone brand according to the latest report

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  • 7 months ago
  • Posted: April 30, 2021 at 4:04 pm

TECNO Mobile has managed to replace Samsung as Africa’s top smartphone brand for the first time in 2020, with this major milestone being attributed to the launch of models in the affordable segment and continued market spending. This follows a new report titled “Technology Convergence Clicks in Smartphone Cameras” released by Counterpoint Research’s Market Monitor service, a global research firm specializing in mobile & technology products in the TMT (technology, media, and telecom) industry. The Transsion brand defied all odds to achieve an 18% of the total smartphone shipments to Africa in 2020 despite a backdrop of a 6.7% YoY fall following the coronavirus pandemic.

The report charts the intertwined evolution of both the smartphone and camera technology and predicts that both these ecosystems will be increasingly dependent on each other for progress, given current trends in Artificial Intelligence (AI) computing power in smartphones. In its report, Counterpoint has cited TECNO Mobile, a rising global smartphone brand, and its upcoming CAMON 17 Pro as a stellar example of a modern phone that embodies this trend, incorporating camera technology, AI, scene recognition, and more into a technologically advanced everyday product.

Source: Counterpoint Research Market Monitor

Counterpoint noted that TECNO’s AI Vision Optimization Solution technology, an advanced signal processing technology that interprets raw data through an AI multi-framed, will play a key role for the manufacturer in helping them differentiate their products in the continent. This report comes at a time TECNO is preparing to launch a selfie documentary at its CAMON 17 Pro online launch.

The upcoming CAMON 17 Pro is rumored to be a breathtakingly sleek design with advanced technology and brings the next generation of TAIVOS into the hands of users, as its robust imaging system has proven to fit into various complexions and social environments. CAMON 17 Pro’s 8GB RAM and 256GB ROM will go a long way in ensuring seamless switching between applications and a smooth experience throughout. Its huge 5000mAh battery with Flash charging capabilities will be helpful in preventing those awkward or frustrating moments when the battery dies out.

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