Six new Nokia smartphones are to be announced today, as the Finnish phone maker aims to make smartphones more affordable and long-lasting to help encourage users around the world to keep their phone longer. The devices follow a global trend report revealing that 69 per cent of people think smartphones have become too expensive and 81 percent want phones that can stand the test of time.
Stephen Taylor, CMO at HMD Global, the home of Nokia phones, said: “This report not only highlights the love that people globally have for their phones, but also the growing wish for a mobile they can trust will keep all their information safe that they can keep for longer. Each of our six new phones answers a concern that consumers around the world have raised. Their high-quality performance is maintained over several years of use, they all have regular software updates to keep them secure at all times and all the phones, no matter at what price point, work on the latest Android platform.”
According to the findings, we are so reliant on our phones that Kenyans touch their phones an average of 380 times a day, spending on average 272 minutes a day looking at the screen, an average of 80 minutes per day on video calls and 112 minutes a day making calls. Additionally, Kenyans spend on average 173 minutes listening music per day, 223 minutes browsing social media and 224 minutes per day browsing the internet, an average of 99 minutes per day gaming on their phones.
Mobile phone usage globally has risen by 90 per cent over the last 10 years, with 83 per cent of us now claiming to “love” our phones. This ‘love’ has translated into mobile phones becoming a central hub in all parts of our lives – a third (32 per cent) use their phones for shopping, three quarters (76 per cent) for monitoring their finances, two in three (63 per cent) for fitness, workouts and tracking, while 68 per cent now turn to their handset to pay for transactions.
The top five ways we use our phones globally:
1. Browsing the internet
2. Browsing social media
3. Listening to music
OUR TRUST IN TECHNOLOGY
Trust is an important factor when choosing our mobile partner – 78 per cent say that knowing their phone is secure is very important to them. Over half (54 per cent) admit to being worried about being scammed, with a surprising 42 per cent of Gen Zers (18-24-year olds) saying they have already been scammed.
Despite this, 39 per cent admit that they wait at least two weeks to download security updates, with one in three (29 per cent) not knowing if their phone has the latest security updates or not, leaving them vulnerable to threats and hackers. One in three (34 per cent) don’t download the updates at all believing that they don’t do anything.
The top five reasons we don’t download security updates:
1. Thinking it doesn’t do anything (34 per cent)
2. Worrying it will slow the phone down (13 per cent)
3. Concerns the updates will take too much space on the phone (8 per cent)
4. Believing updates will make the handset obsolete (7 per cent)
5. Believing the phone provider will be able to keep an eye on them (2 per cent)
CUTTING DOWN THE CHURN
When it comes to how long we keep hold of our phones, on average, we wait less than three years before swapping them in. Only 22.8 percent of Kenyans keep their phone for more than three years (33 per cent). Despite this, three quarters (73 per cent) admit that they would like to keep their phone for longer and would (78 per cent) if the devices maintained their performance over time. One in two (50 per cent) worry about how their constant upgrading affects the environment with a third (38 per cent) concerned about the excessive electronic waste produced.
- Date: Thursday 8th April 2021
- Time: 5pm
- Event link: exclusive virtual launch event