RUBiS Energy Kenya Launches Digital App to Enhance Customer Experience
Rubis Energy Kenya has launched an innovative mobile app dubbed “RUBiS App” as part of its promise to customers to make their life’s journey better. The RUBiS App is a major advancement in RUBiS Energy’s strategic focus on enhancing the customer experience.
RUBiS Energy Kenya Group Managing Director Mr. Jean-Christian Bergeron said the introduction of the app is part of RUBiS’ strategy to redefine customer convenience and bring them maximum value.
“We are proud to launch the RUBiS App, an innovative tool that allows us to get closer to our customers for better service and make their lives on-the-go easier. Through this app, we want to deliver a frictionless digital experience across our main customer touchpoints with greater agility and value. It is our vision that the app will enhance our customers’ journey and provide comprehensive functionality,” said Mr. Bergeron.
The RUBiS App allows customers to plan their journeys and transact conveniently from their smartphones.
“Customers will be able to seamlessly perform different functions through the RUBiS App such as locate any RUBiS station countrywide, purchase K-gas and accessories for home delivery, purchase airtime, pay utility bills and make purchases at RUBiS Express and Brioche,” Mr. Bergeron explained.
With over 220 stations nationwide, RUBiS Energy Kenya seeks to be at the forefront of customer convenience in the next generation of oil marketers. The company has invested heavily in innovation targeted at meeting changing consumer needs.
“When we entered the market last year, we promised that our customers would enjoy a unique welcome and find all the products and services they need to facilitate their mobility. With the RUBiS App, we are delivering on our promise of ‘Making Your Life’s Journey Better’ to our customers while demonstrating quality, safety, convenience and service. We have the right technology in place to manage any market shifts and industry changes. As a company, we are dedicated to making m long-term investments in meeting our customers’ needs and ensuring our standards provide a memorable experience,” Mr. Bergeron said.
Last year, RUBiS announced its entry into the market after its successful takeover of KenolKobil and Gulf Energy Holdings Limited, becoming a major player in petroleum product distribution in East Africa. The energy marketer is targeting to rebrand its entire network of fuel stations – Kenol, Kobil and Gulf Energy – to RUBiS by end of 2022. All the fuel stations will undergo an ambitious modernization program to comply with international standards, especially in terms of safety and environmentally friendly practices.