Consumers to Blend LG Appliances to Home Décor Using New Furniture Concept Appliances

Home owners can now design their own living space virtually with the LG’s Furniture Concept Appliances. The interactive experience unveiled at the 2021 Consumer Electronics Show (CES) will assist consumers blend their appliances with finishes ranging from metal, glass, stainless steel and FENIX to their modern décor. Opaque, fingerprint-resistant and pleasing to the touch, FENIX offers excellent durability and has a timeless yet distinctly modern appearance.

In a bid to blur the line between state-of-the-art home appliances and designer furnishings, the innovative experience provided by the virtual showroom at CES 2021, LG provided visitors with an opportunity to experience the collection’s remarkable versatility online. Guests were able to design their dream interior and fill it with LG Furniture Concept Appliances in the colors and finishes of their choice.

The collection included in the new furniture concept appliance entails InstaView Door-in-Door refrigerator, fridge and freezer par. microwave, dishwasher, water purifier, WashTower and styler

“LG Furniture Concept Appliances are multipurpose products that provide the best of both form and function,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A stylish amalgamation of furniture and high-performance home solutions, we developed this collection to help pave the way to a more unified, spatially integrated home.”

Consumers will be in a position to get LG Furniture Concept Appliances in markets around the world starting the first half of 2021.


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