Safaricom is this week renewing its commitment to its customers as it ushers in its third decade of growth through a brand campaign dubbed ‘Twende Tukiuke’, a callout to go beyond what is thought possible. The telco is celebrating its 20th anniversary since it was officially launched on 23rd October 2000 as a telecommunications service provider and will use the opportunity to showcase the power of mobile technology in transforming lives.
“In the past two decades, Safaricom has grown from a telecommunication service provider to a technology company and our customers have been a key part of this journey. We are cognizant that technology and a data-driven economy can further support Kenya’s economic growth and these will be our launchpad for the next 20 years,” said Safaricom CEO Peter Ndegwa.
Safaricom says its next phase of growth will be driven by a vision to become a purpose-led technology company by 2025. This will see the service provider continue its innovation tradition and simplify its products and services in line with its FOR YOU brand promises launched last year.
Safaricom has pledged to continue supporting the growth of SMEs and Micro-SMEs, which are the engines of Kenya’s economic growth, by offering enhanced financial services and connectivity solutions.
“We plan to go beyond to new frontiers, be more present, more world-class, and enable new platforms to launch our SMEs into greater possibilities,” added, Peter.
Safaricom will award its customers one free call of up to 20 minutes within the next 30 days as part of the celebration. All customers will receive a notification a day before to alert them of their free call offers while those ones that have been on the Safaricom network for 20 years as well as those turning 20 this year will also receive free 20GB data bundle valid for 7 days.
Safaricom has also launched a promotion dubbed [email protected] that will see customers purchase 20 minutes of call time and 20MBs at KES 20. Customers who use their Tunukiwa offers will for the next 90 days be awarded free 20 minutes to call across all networks when they purchase their usual Buy Minutes personalized services on the USSD *444#.
Safaricom hopes to leverage on its fibre and 4G network to provide internet to 1 million homes and businesses over the next 5 years, achieve 100% 4G access across the country by end of December 2020 and launch a Data Usage Transparency plan which will provide customers with detailed usage statements.
On its commitment to supporting businesses, Safaricom will launch Pochi la Biashara – an innovative product that will allow the separation of business and personal wallets on M-PESA for MSMEs and enable SMEs to run their businesses digitally through enhanced connectivity and financing propositions. It will also foster the ease of doing MPESA Business with an aggregation of all MPESA services under the USSD *334# individuals. The company aims to evolve M-PESA into a lifestyle platform and universal payment network on the continent.