Google has announced the rebranding of its set of online productivity and collaboration tools for businesses, G Suite into Google Workspace in a bid to integrate Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet, and many more tools for maximum productivity to help its customers succeed in this highly distributed and increasingly digitized world. Google is also introducing new logos for all the included productivity apps to reflect its ambitious product vision and the way they work together.
Google hopes that this new, deeply integrated user experience will help teams collaborate more effectively, keep frontline workers connected, and power businesses’ new digital customer experiences with solutions tailored to the unique needs of their broad range of customers. The ‘better home for work’ thoughtfully brings together core tools for communication and collaboration—like chat, email, voice and video calling, and content management and collaboration tools into a single, unified experience to ensure that employees have access to everything they need in one place and is now available to all Google Workspace subscribers.
“Our new Google Workspace brand reflects this more connected, helpful, and flexible experience and our icons will reflect the same. In the coming weeks, you will see new four-color icons for Gmail, Drive, Calendar, Meet, and our collaborative content creation tools like Docs, Sheets, Slides that are part of the same family. They represent our commitment to building integrated communication and collaboration experiences for everyone, all with helpfulness from Google,” said Javier Soltero, Google Workspace VP and GM in a blog post.
The company says the new features that are coming soon will enable users to create and collaborate on documents with guests in Chat rooms and to preview linked files in Docs, Sheets, and Slides without having to open them in a new tab which means less time is spent moving between apps, and more time is concentrated on getting work done. It will also roll out Meet picture-in-picture that already available in Gmail and Chat to Docs, Sheets, and Slides as well.
“Google Workspace embodies our vision for a future where work is more flexible, time is more precious, and enabling stronger human connections becomes even more important. It’s a vision we’ve been building toward for more than a decade, and one, we’re excited to bring to life together with you,” added Javier Soltero.
Google’s overall idea is to bring all of these tools closer together in order to reduce the task of switching back and forth that users have to do. G Suite for Education, which includes Classroom, Assignments, Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet will continue to be available as well as G Suite for Nonprofits through the Google for Nonprofits program. Google Workspace plans start as low as $6 per user per month for Business Starter, $12 per user per month for Business Standard, and $18 per user per month for Business Plus. You can click here to see detailed pricing plans.