In September Showmax Kenya launched sport streaming in Kenya. This new sport content includes an entirely new live-streaming capability as well as magazine shows and highlights clips from all major events. In October, Showmax has taken this further, scheduling two marathons and 13 live football matches from the likes of the English Premier League, Italy’s Serie A, Spain’s La Liga, and the Euro 2020 qualifiers between now and the end of the month. This new sport content is included in the standard Showmax subscription price.
15 October 2019
Showmax has branched out and added both pre-recorded and live sport content to its current line-up of TV series, movies, kids’ shows and documentaries. The new sports content includes live streaming of selected events from top international football leagues, athletics, motorsport, tennis, golf, and EFC (Extreme Fighting Championship).
In addition to this, the sport section features extended highlights from major events including the Rugby World Cup and popular magazine shows including the following:
- Africa Sport On
- Soccer Africa
- What a Weekend
- First XV
- Inside Edge
- Extra Cover
- Final Whistle
- EFC Insider
In October, Showmax has taken things further, scheduling two marathons and 13 live football matches between now and the end of the month from the English Premier League, Italy’s Serie A, Spain’s La Liga, and the UEFA Euro 2020 qualifiers. The October lineup includes:
15 Oct UEFA Euro 2020 Qualifiers: Switzerland vs Republic of Ireland
18 Oct La Liga: Granada vs Osasuna
19 Oct Premier League: Tottenham Hotspur vs Watford
19 Oct La Liga: Mallorca vs Real Madrid
20 Oct Amsterdam Marathon
20 Oct Serie A: Sampdoria vs Roma
20 Oct Serie A: Parma vs Genoa
21 Oct Premier League: Sheffield United vs Arsenal
25 Oct La Liga: Villarreal vs Alaves
26 Oct Serie A: Inter Milan vs Parma
26 Oct West Ham United vs Sheffield United
27 Oct Frankfurt Marathon
27 Oct La Liga Celta Vigo vs Real Sociedad
27 Oct Serie A: Torino vs Cagliari
27 Oct Premier League: Norwich Vs Manchester United
Speaking about sport on Showmax Kenya, Niclas Ekdahl, CEO of MultiChoice’s Connected Video division, said:
“It’s early days for sport on Showmax – at the moment we’re in a testing phase to gauge interest. We’ll be trying a bunch of different content to see what works and see how people interact with it.
“There are now three major content legs to Showmax. First, we’ve got international smash hits from the likes of HBO, the people who brought the world Game of Thrones. Second, we’re the home of African content with a huge catalogue of top-flight local shows and movies. And now with sport we’ve added a unique third leg, something that we think clearly sets Showmax apart and gives us the competitive edge.”
The new sport section is available on most Showmax apps and platforms. To get Showmax, visit www.showmax.com. Showmax has a risk-free trial – once signed up, cancel within the first 14 days and pay nothing.