Apple abandons 3D Touch it spent 5 years developing

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apple 3D touch
  • 3 weeks ago
  • Posted: September 24, 2019 at 11:58 am

There is this technology called 3D Touch that Apple launched in September 2015 – a technology that Apple imagined would work like right clicking an icon on PC computers. That is, on Apps that support the tech, some of the things you can do with it include accessing an App’s Menu by long pressing on the App right from the Home Screen.

The 3D Touch technology is a pressure based tech meant to accurately offer haptic feedback. At launch, the touch technology was criticized for being a top end technology that offers basic functions that Android phones were already offering through smart algorithms. This turned out to be the case because even after launch no serious duplication of the tech happened in the Android world.

The 3D touch would be in use for about 4 years, before Apple decided to discontinue it. According to a team at Barclays Analysts, Apple’s 3D Touch will be eliminated starting with the phones that Apple will be rolling out this year. This was expected as last year’s iPhone XL launched without the the technology. The main reason for discontinuation of the tech is the fact that hardly anyone uses it, even those with the tech in the iPhone devices that has the tech.

“What 3D Touch never got right is that power-user shortcuts should be just that– shortcuts for tasks with more obvious ways to do them. Now imagine if right-clicking only worked on certain high-end Macs, but didn’t work on others. That’s what happened with 3D Touch”, Apple commentator, John Bruber, said.

With the discontinuation of the touch technology, a few Apple devices will feature some semblance of the tech but through the traditional haptic feedback. ” Apple already replaced 3D tech with Haptic Touch on the iPhone XR to get its edge-to-edge LCD going and it is likely the feature will be expanded to all 2019 iPhones. Haptic Touch is simply a marketing name for a long press combined with haptic feedback from the Haptic Engine”, Fudzilla reports.

One thing that could have told Apple that the 3D touch was a useless technology even one year after launch is the lack of replication by competition. Most of the time, when Apple introduces a revolutionary tech like the useless notch, almost all OEMs rush to copy the technology. With the 3D touch however, the few who tried to copy it abandoned the idea immediately.

For the Apple fanboys who had fallen in love with the tech, too bad ya’all will have to come back to what the rest of us have been using all along – haptic technology.

See also: Samsung’s QLED TV is now the leading TV Technology

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Odipo Riaga
Managing Editor at KachTech Analytics Ltd
Film Director, Tech and Business Blogger, Chess Player, and Photographer. God is Science.
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