As increasingly more young people access the Internet, new opportunities for learning and discovery are opening up for them. However, ensuring that these young people remain safe from malicious behavior online has become a priority for parents and school teachers. In response to these developments, Samsung Electronics in Turkey teamed up with Turkish Information and Communication Technologies Authority to address the emerging issue of cyber bullying.
What is Cyber bullying?
The term cyber bullying can encompass a range of unpleasant actions that take place online, from gossip and exclusion to harassment and threats. Cyber bullying is carried out deliberately by individuals or groups and can cause serious psychological – and even physical – harm. Samsung initiated this collaboration to heighten awareness of cyber bullying amongst the public and spearhead education initiatives for children, parents and teachers.
In the first stage of the project, a compelling film was created to show the effects of cyber bullying on young people and launch the message: “Don’t be a cyber bully!” A social media campaign followed, which encouraged large numbers of people to share the message, alongside the hashtag “#beaware”.
Fighting Bullying Online
As part of Samsung’s Global Volunteer Festival, employees from Samsung Electronics Turkey were involved in face-to-face training sessions with over 200 local children and their parents this year, helping them to understand the effects of online behavior and social media use on young minds. Now in its second year, the initiative has thus far involved over 200 employees, and has reached more than 9,000 students and teachers.
For the children, the training introduced the concept of cyber bullying and helped them to discuss the impact that cyber bullying has on their lives. Other key topics, such as time management and navigating the internet safely, were also explained. Samsung volunteers also took the time to sit down with the children in their own lives to explain practical methods for preventing and dealing with cyber bullying. With strong emphasis on empathy and ethical behavior online, it is hoped that children themselves will become key ambassadors for the anti-cyber bullying message.
During the parents’ seminar, the volunteers addressed important concerns, such as supervising internet access and usage, as well as introducing techniques that could help parents and families cope with cyber bullying. Parents were also encouraged to examine their own internet usage to help them guide their children in being more conscientious online.
This year, over 12,000 Samsung volunteers in more than 30 countries across the world have been involved in Samsung’s Global Volunteer Festival. The Volunteer Festival works with local community members and non-profit organizations to support a variety of projects in different regions.