While Samsung ‘accidents’ did more to leak the Galaxy Note 9 than any industry-insider, now the company’s CEO has taken things to the next level by officially confirming the most radical Galaxy smartphone yet. Samsung CEO DJ Koh has confirmed the company is not just developing a Galaxy with a folding display, but that it is in a race to get this potentially game-changing phone to market.
Speaking about the phone which has been nicknamed as the ‘Galaxy F’, Koh stressed Samsung is “focusing on developing innovations that will be genuinely accepted and liked by consumers”. What’s more, the company acknowledges rivals are trying to beat Samsung to the punch with this technology and it “didn’t want to lose the world’s first title”.
According to the various leaks available, the Galaxy F will still feature a high-end camera with a dual lens which sits on the back that folds so the camera appears to work both folded down and rolled out.
Koh further explained that the Galaxy F is not a one-off concept, but the beginning of a long-running new range, stressing: “We wouldn’t have started [the project] if it was a going to be a one-time thing.”
The timing of Koh’s comments is crucial. With clouds hanging over the future of Galaxy Note range, something which Apple may capitalize on, Samsung needs a new flagship smartphone which signals the company can keep pace not only with Apple but innovative Chinese phone makers like Vivo and Oppo who both made bezel-less, notch-less phones this year.
As such, the Galaxy Note 9 also clearly marks the end of an iterative year for Samsung. While an all-new 10th anniversary Galaxy S10 will be first to highlight the company’s new innovation drive, it won’t come close to generating the attention a truly foldable phone will.