The biggest gainer in the third quarter of the 2017/2018 financial year was Airtel Kenya. The telco gained an impressive 1.4 million new mobile subscribers, mostly helped by their unveiling of 4G within Nairobi and a few other towns. To continue whooing mobile phone users into their networks, Airtel Kenya has today unveiled a new voice offering that allows subscribers to make phone calls to any network for a meagre Khs 2 per minute.
This new tariff with a 50 per cent saving from current on-net and off-net calls, without any conditions, allows Airtel customers to enjoy making calls for a longer duration. The pacesetter tariff is set to give Kenyans from all cadres of life, access to affordable communication services and ensure that they are well connected with their families and friends.
For all new Airtel customers, the 2bob offering will be a default tariff. Existing customers will simply have to dial *544*2# and opt into the service without any conditions and subscriptions.
Airtel Kenya CEO Prasanta Das Sarma noted that the 2bob rate to all networks is part of the company’s continuous rollout of innovative propositions for Kenyans, making Airtel their preferred mobile communications network. It’s a simple to understand and worry-free tariff.
“We are delighted to be making history by introducing this new unique tariff that gives double the value to the customers as now they can talk twice as much while experiencing unmatched high quality on our network” he said.
Introduction of the 2bob tariff reveals the great milestones that have been achieved in the Kenyan telco industry on the journey of seeking to offer customers affordable calling rates. From the early 2000s when calls were charged at per minute billing rates of as high as Kshs. 50 to the current rates of Kshs. 4 to newly launched 2 bob/minute are a true testament of the ever growing and changing nature of this industry.
According to the latest statistics report from the Communications Authority of Kenya (CA), which covers the period between January and March 2018, Airtel Kenya increased its local mobile voice traffic by recording a total of 3.6 billion minutes up from 2.5 billion minutes recorded during the previous quarter. This increase is greatly attributed to the 1.3 million mobile subscriptions gained during the period under review as well as the aggressive marketing of Airtel’s products and services.
The tariff launch follows Airtel Kenya’s ranking as the number one brand preferred by customers in the telecommunication sector due to its competitive prices for both voice and data offerings. The results recently released Net Promoter Score (NPS) measure of customer experience by m-Survey shows Airtel leading its rivals in a vote by customers using various products in the sector.
“The reported outcomes of the NPS measure of customer experiences is a true testament of the value we place in ensuring that our customers’ enjoy par excellence services and that our products and services meet their various communication needs”, Prasanta added.
Airtel customer base continues to grow faster than its competitors due to its unique range of products and services such as Unliminet and Amazing Data Bundles on its new high-quality 4G network that offers fast, competitive data for internet browsing and connectivity.