Majid Al Futtaim, locally operating as Carrefour has signed a deal with the management of Village Market that will see the opening of the first Carrefour Market in Kenya, by the end of the year.
A Carrefour Market store operates with a different format compared to a hypermarket, with a larger focus on stocking a wide range of food items over non-food items. A Carrefour Market will however stock small electrical appliances.
Franck Moreau, Country Manager, at Majid Al Futtaim – Retail Kenya said, “Carrefour Market is an innovative approach that allows us to serve our customers by offering them a store that caters for their everyday shopping needs. This attests to our commitment to addressing customers’ needs effectively while growing and expanding our presence in Kenya.”
“We will be embarking on construction work in May where the Carrefour Market will be located, and this will be followed by the installation of equipment and the relevant fit out to suit Carrefour’s international standards,” said Moreau. Majid Al Futtaim opened its first Carrefour Market in 2009, and the different format store has since grown to become a well-received sub-brand that specializes in offering fresh produce, local products and an assortment of non-food products.
Carrefour launched operations in Kenya in 2016 and currently operates five stores located at located at The Hub in Karen, Two Rivers Mall, Thika Road Mall, The Junction and Sarit Centre. Once opened, The Village Market store will be Carrefour’s sixth store in the country, and a milestone in the retailer’s growth and expansion plans.
The new store will also be a significant boost to the more than 600 local suppliers- manufacturers, producers, and farmers, who provide more than 99% of all the items Carrefour stocks. Currently, Majid Al Futtaim operates over 230 Carrefour stores across 15 markets and continues seeking opportunities to open stores in Kenya and the rest of the greater East African region.