The Coca-Cola Company announced today that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable.
“The world has a packaging problem – and, like all companies, we have a responsibility to help solve it,” said James Quincey, President and CEO of The Coca-Cola Company. “Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past.”
The company aims to achieve this dream through collection of used bottles among a raft of other measures to mitigate the beverage company’s carbon footprint. Others include
Investing in packaging:
To achieve its collection goal, The Coca-Cola Company is continuing to work toward making all of its packaging 100% recyclable globally. The Company is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container. By 2030, the Coca-Cola system also aims to make bottles with an average of 50% recycled content. The goal is to set a new global standard for beverage packaging. Currently, the majority of the Company’s packaging is recyclable
We have reduced our dependence on fossil fuels by introducing the PlantBottle packaging in 2012. It is the first fully recyclable PET plastic bottle made with up to 30% plant-based materials.
Our system with partners, has invested in two bottle-to-bottle recycling facilities at Extrupet and MPact, to create recycled PET for use in the beverage industry. 45,000 tonnes of PET bottles are diverted from landfills each year for reuse in the beverage industry. An estimated 288,000m3 of landfill spaced has been saved and 82,000 tonnes of CO2 emissions is reduced each year. More than 1,500 new jobs have been created due to these two world-class investments.
Coca-Cola, its bottling partners and other members of the PET value chain helped to set up PETCO, the PET Recycling Company, which in 2016 achieved a recovery and local recycling rate of 58% of post-consumer PET bottles – one of the highest in the world. This is the same figure as in Uganda where our bottling partner Century Bottling Company (CBC) and subsidiary Plastics Recycling Industries in 2016 collected 58% of all the PET it sells to the market. Through strong partnerships with municipalities and suppliers, the initiative employs over 1,200 people with the majority being women.
Wrapping up the announcement, James Quincey said “Bottles and cans shouldn’t harm our planet, and a litter-free world is possible. Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”