Brands are using live streaming more and more in order to reach the masses. There was a time when cable was considered the sole means of getting access to quality television programming. However, the influx of online video and streaming services is now threatening the very existence of cable and satellite television. Cable loyalists are now finding it increasingly convenient to turn to the internet for their favorite shows.

Today, brands are using intuitive live streaming strategies to maximize their brand reach and drive bottom line growth. Marketers are extending an event’s lifespan by incorporating a live video stream component, which can open doors to untapped markets, attract and reach new audiences, monetize events, and introduce social interaction for their brands.

The proliferation of digital devices and platforms has helped video become a marketing mainstay. Live video not only has the potential to help reach multitudes of new consumers and influencers, it also strengthens brand impression and increases audience engagement.

LG’s 4K OLED TV has been selected by Netflix for its Netflix Recommended program for the second consecutive year. The evaluation program was introduced to offer its consumers a variety of smart TVs that are easier to use, provide simpler access to the things they do most, and perform better overall. The goal of the Netflix Recommended TV logo is to help people easily identify which devices meet those needs and deliver a superior viewing experience.

After intense testing, a total of 25 LG individual models across 10 different series of its televisions made the Netflix Recommended TV list. The electronics company expects more models to be added to the list once they have been properly evaluated.

“Complementing their superior picture quality, LG 4K TVs offer an exceptional smart TV performance, which is especially important for the exploding number of consumers whose viewing habits include streaming content from providers like Netflix,” said Moses Marji, LG East Africa Marketing Manager, “That’s why the Netflix Recommended TV designation is so meaningful. With a simple and fast Smart TV platform and now more 4K and HDR Netflix content available globally, choosing a TV from LG has become the obvious choice,” He added.

LG has continued to lead the way in making streaming services, including Netflix, easier and faster to use, while creating more highly compatible devices. Netflix designated LG’s latest 4K UHD TVs with webOS 3.0 as Netflix Recommended TVs, offering a superior experience for Netflix members all over the world.






Staff Writer141 Posts - Kenya Tech News. Technology and Business News. Writes about policy, product reviews and opinions, and trend analysis.


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