Safaricom opens regional hub for Eastern Kenya

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Safaricom unveiled its Nairobi East Regional Office as part of its ongoing strategy to increase customer touch points. The Regional Office, situated at the Sameer Business Park will act as a hub for the wider Machakos, Kitui and Makueni counties as well as the nearby Kajiado county and neighboring parts of Nairobi.

“By decentralizing our operations and increasing our touch points, we aim to serve our customers even better and enhance relationships as we continue on our mission to transform lives,” said Steve Okeyo, Director, Regional Sales and Operations, Safaricom.

To support the regional center, the Kitengela shop will become the eighth standalone shop located in the region. The initiatives are part of Safaricom’s regional strategy that has seen it create regional hubs across the country which are managed by a dedicated senior management team.

Safaricom has already officially opened similar regional headquarters at the Coast and in the Rift Valley regions. Plans are underway to do the same for offices in the Nyanza and Western regions, the greater Nairobi West area, and Northern Kenya as well as Mt. Kenya regions.

The telecommunication company which is 40 per cent owned by Vodafone is looking to cater for its 71 per cent market share in terms of subscriber numbers. The hubs are a response to its shift in business from voice and SMS to data and mobile money transfer services which was a major contributor to its Ksh 48 billion profit at 25.8 percent of its 213 billion revenue. Bob Collymore, whose contract has been renewed for an additional 2 years is expected to steer the company through looming regulatory changes that threaten to break up the company’s supposed dominance in the industry.

Safaricom board chairman Mr. Nicholas Ng’ang’a said the company’s directors were satisfied with the manner in which Mr. Collymore had “successfully navigated” the company through very difficult times during his seven years as CEO.

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Melissa Daniels
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