Multichoice rewards loyal customers with access to aditional channels for free (DStv Thanks, GOtv Wow)
In a bid to retain existing customers and to lure new ones to subscribe to the platform, Multichoice is rewarding its loyal customers. The reward programs have been promptly named ‘DStv Thanks’ and ‘GOtv Wow’. These reward programs will see all DStv customers as well as GOtv Plus and GOtv Value customers access additional channels for free for two weeks, commencing on 7th March, 2017 to 21st March, 2017. The free channels are namely Zee Bollymovies, Viasat Life, Nina TV and Trigger.
“We are delighted to launch DStv THANKS and GOtv WOW to say thank you to our valued customers. Our business is committed to putting customers at the heart of the business and one of the ways is to show our appreciation for their loyalty and unwavering support by offering them more value.
We remain committed to exploring various ways to improve our value-added benefits and create platforms where we can show gratitude for our customers for being part of our family.”
-Kenneth Oyolla, Multichoice East Africa General Manager
Thereafter, all customers on DStv Premium, Compact, Compact Plus, Family and Access together with those on GOtv Plus and GOtv Value who stay continuously connected for three months and more will have uninterrupted access to the channels. All the channels will be available to DStv customers while only two, namely Zee Bollymovies and Viasat Life, will be available to GOtv customers. Those on GOtv will also be awarded monthly airtime bonuses, provided they remain continuously connected to GOtv Plus and GOtv Value for a minimum of three months.
“When putting together these programmes, we analysed the best global rewards programmes practice as well as what our customers love about the DStv and GOtv brands. The rewards offered had to provide greater value to our loyal customers beyond what they would normally get while also providing added motivation to stay loyal to our platforms.
We’re confident that the rewards we have lined up for DStv THANKS and GOtv WOW will not only enhance our customers’ television viewing experience but also solidify their connection to our platforms.”
-Kenneth Oyolla, Multichoice East Africa General Manager
The pay-per-view business model offered by Multichoice has changed due to presence of high-speed internet and availability of choice for consumers. The entry of over-the-top (OTT) content providers namely Netflix, Showmax and Amazon Prime Video has rendered this business environment very competitive.
