First of all, what is Responsive Design Layout? That’s when a website matches the screen resolution of the user that is currently browsing it.
The way people perceive content depends largely on the device they use. For example, individuals who use laptops with larger screens will see multiple columns, each containing specific information. On the other hand, people with smartphones will see websites with only a single column and the content there would be fitted.
Now that we’ve understood what RDL is, let’s look at why it is an important feature to consider for your website:
Supports Multi-Device Users
We are living in a society where everything is at the tip of our fingers with the vast majority of devices we use on a daily basis. We have phones, tablets, laptops, smartwatches and consoles and any business should make sure that it provides the same information to the customer on a website version or ‘’a mobile only’ version of that site, to ensure consistency and support its clients in their search for information.
Benefits of ‘One Site to fit all sizes’
The ‘mobile only approach’ is where your website detects if a visitor is using a mobile device and send them to a different, mobile-optimized version of the site.
Now let’s go through the cons of that. First of all, this means that you will need to keep two sites updated, which means more work. Moreover, as already mentioned, the ‘mobile only’ websites contain only parts of the content and features found in the standard site version, which can draw away multi-device users.
The ability to centralize all management of a site and have total control over how the site displays for different screens will make it easier to keep the site updated and ensure what your clients see is consistent.
Better Search Engine Rankings
Google is rewarding websites that have multi-device support by putting a ‘mobile friendly’ label and ranking them higher against their counterparts and thus making responsive web design an important factor in SEO strategy plans.
Preparing for the future
Responsive sites are intuitive and scale up or down to best fit the screens that are used to access the site. This means that when new devices come out, with different screen sizes, sites with responsive web design will already be prepared to fit the content on the new screen sizes.
Summary
Responsive web design is what keeps your business away from its top game. Consumers nowadays are bombarded with content and information in virtually every waking moment of their day and a business that wants to catch the eye of the consumer should focus all of their efforts to present their products or services in the most fluid and vivid way they possibly can.
There is no harm in using a ‘mobile-only’ version of your website, however, having a responsive web design is a feature every website can benefit from, regardless of that site’s goals or the audience that it serves. Here is a summary of latest trends in the field of responsive web design layout.
