As the world gears up for the World International Women’s Day, Kilimall, an online shop, has come up with an online campaign aimed at helping women achieve their dreams in the new era of online shopping. The campaign dubbed #BeBoldwithKilimall runs upto 10th March 2017.
The online marketplace will be encouraging women to share their dreams enabling them to achieve them. This year’s universal theme for the Women’s Day is ‘Be Bold For Change’ which calls on women to forge a more inclusive, gender equal world.
The campaign will take place both on the Kilimall website and on the company’s social media platforms. Kilimall will be offering discounts of up to 50% for select products that appeal to women including Fashion, Home & Living, Electronics, Smartphones and Accessories and Bags among others. A ladies’ competition will be taking place concurrently across the company’s social media channels where women will share their dreams and Kilimall will select a few winners to reward with the realisation of their stated dreams.
Speaking about the campaign, Kilimall Kenya MD Victor Ma said the creation of a woman-specific campaign is an opportunity for the company to gain the confidence of women as it clamors to make e-commerce a lifestyle in Kenya.
“We are not lost to the fact that women in Kenya and all over the world go through several challenges. This International Women’s Day, we are encouraging women to boldly stand up to these challenges and achieve their dreams. So we are asking all women, whether professional women, family women, girls in colleges or women in sports to join us in creating a bolder woman,” he added.
On the social media platforms, participants with the top 10 most compelling posts as measured by the number of likes will be entered into a lucky draw and Kilimall will help fulfill the dream of the lucky winner who will be announced on International Women’s Day.
Apart from the Social Media competition, Kilimall customers will be treated to hourly flash sales between 6th and 10th of March where they will enjoy up to 90% in discounts and the spin of a Lucky Wheel on the App to win whatever prize the wheel lands on.
International Women’s Day is celebrated on March 8 every year all over the world with the focus on respect, appreciation and love towards women for their economic, political and social achievements and abilities.