Burger King is the second largest restaurant chain in the world and the leading worldwide in hamburger production. In September we wrote that the company had plans of opening an outlet in Kenya. Well, Monday was the day. Finally the firm opened its doors to Kenyan consumers this week. The new restaurant is located at The Hub Shopping Mall in Karen. Just for the record, Burger King operates more than 15,000 outlets in over 100 countries in the world.
This is good news since about 40 young Kenyan’s now have a place to fend for themselves. Apart from that they now have access to a place to grow and get first-hand experience in the restaurant business. The more firms set up offices in the country the more employment opportunities are presented.
“We are thrilled to introduce the Burger King brand in Kenya and look forward to giving our guests the opportunity to experience the great-tasting, high-quality products that have delighted Burger King guests for more than 60 years.”
-Daniel Gonzalez, Head of Marketing, Europe, Middle East and Africa
Burger King was founded in 1954. The company is older than our own country! The new Burger King outlet in Nairobi will be independently owned and operated under a franchise agreement with NAS Airport Services Limited, a subsidiary of Servair. Servair is the third-largest airline catering and logistics business globally. It is the one that currently manages Ivory Coast’s Burger King outlet through Abidjan Servair. NAS Servair has production complexes in Nairobi and Mombasa.
With the opening of the Nairobi outlet, Burger King now operates in five African countries. The others are South Africa, Egypt, Morocco and Ivory Coast.
“Kenya is an exciting, active market with a vibrant economy. We believe consumers in Kenya will embrace the Burger King menu of flame-grilled offerings, including the whooper sandwich, the brand’s flagship product.”
-Arnaud Foubert, Franchise Development Manager
The growth of Kenya’s middle class and presence of a large number of expatriates is driving more firms to set foot in the country. Growth of Kenya’s middle class translates to increase in disposable income. Apart from that Kenyan’s tend to associate foreign brands with quality hence prefer them same products from local brands. I won’t even mention the queue that was experienced at The Junction Mall when Kentucky Fried Chicken (KFC) opened its doors.