The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars. How much the audience cares about ratings in this content on demand era is still in question;
Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top Radio stations at the national level in Kenya for Q3 2016. We examined both ratings and share for the top stations in Kenya. The below chart shows the average ratings for the top stations throughout the day:
The above graph shows that Citizen radio takes the lead in ratings at the national level followed by Radio Maisha. Jambo averages third consistently. There is a stiff competition in the ratings amongst the other stations. Citizen achieves the highest rating between 6-8 AM with an average rating of 6.45 nationally.
GeoPoll also examined average share for Q3 2016:
Citizen has the top spot, averaging 15.4% of all listeners, followed by radio Maisha with an average of 11.2%. Jambo achieved the Third position with an average of 8.4% followed by Milele FM which is the fourth with an average of 6.5%. The high share % for other stations outside the top 10 indicates the large number of radio stations in Kenya, which broadcast across the country at a regional level.
Citizen maintains the top spot in ratings nationally. It has its highest average rating during primetime at 8.30PM with an average of 11.09. NTV, KTN and KTN News continue to compete for ratings throughout the prime time. KBC Achieves the forth Position over KTN News at 8.30PM.
GeoPoll also examined average share across the entire day during Q3 2016.
Citizen has the highest share averaging 33.5% of viewers followed by KTN at 11.2% and KTN News in third with an average of 8.1%.