Coke had a look around and noticed there seemed to be a shortage in selfie taking equipment. Maybe the selfie stick isn’t that cool and that is why Coke came up with a selfie bottle. Yeap, you heard that correct. Coca-Cola Israel came up with a selfie coke bottle.
The company attached a camera-equipped base to a 500ml Coke to create the so called world’s first selfie bottle. The selfie bottle is programmed such that it automatically takes photos when it detects a 70 degree tilt. Coca-Cola claims that this is the angle that most individuals indulge in their favourite Coke drink.
After the photos are taken you can go ahead and transfer them through the on-board USB port. The selfie-bottle also has a dedicated share button which allows users to effortlessly share their selfies on Facebook, Instagram and Snapchat.
Unfortunately you should not have high hopes indulging in a selfie moment using the selfie bottle. According to Engadget, the selfie bottle was created by an ad agency called the Gefen Team as a marketing gimmick for Coke’s Summer Love outdoor event in Israel. This is dubbed as Israel’s largest outdoor brand event.
“Users tag themselves and their friends in photos on Coca-Cola’s social media assets. It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”
The whole idea behind it was to get partygoers to upload their photos on Snapchat, Facebook and Instagram. Not just uploading but uploading with the appropriate hashtag. This is the effect of digital marketing. This is the kind of approach we should look forward to been utilized by firms as they try to reach out to potential and existing customers on social media platforms.
Coca-Cola Israel wanted the right hashtag from the event to trend and that’s why they settled on allowing individuals present to take and upload their photos using the selfie-bottle. It would be interesting if the selfie bottle were to go mainstream.