Safaricom has been recognized as the mobile operator that has continued to develop, improve and innovate its mobile services while growing its penetration rate and improving customer experience.
The telecommunications company has been awarded the title âAfrican Mobile Operator of the Yearâ by  CommsMEA, a leading Middle Eastern publication that focuses on the telecoms sector.
The judging criteria focuses on a combination of successful growth metrics; including financials, market  innovation and quality of service.
The award, which was given during the 11th edition of the annual CommsMEA Awards seeks to acknowledge operators who have taken a leadership role in the regionâs fast growing and rapidly changing telecoms sector.
The awards will also honour companies that have continually invested in technology, implemented winning strategies and developed services to capture the hearts and minds of end-users.
Over the last six months Safaricom has progressed its vision to Transform Lives by redefining its emphasis on putting the Customer First, Providing Relevant Products, and Enhancing Operational Efficiencies.
Increasing competitive pressures have ensured that the company continues to invest heavily in building a network that is fit for future challenges.
This year, Safaricom was up against other African operators including Ooredoo Algeria, Vodacom South Africa, Sudatel and Vodafone Egypt for the award.
This year’s judging panel consists of a mix of industry analysts and commentators, including representatives from IDC Middle East, Turkey & Africa; A.T. Kearney; Deloitte Middle East; the Boston Consulting Group; Ovum; and Booz Allen Hamilton.
