It is no secret that Google’s Android operating system is the most popular mobile OS in the world. This statement has been backed by a latest research that was carried out by Strategy Analytics. According to their findings, Android dominated the global smartphone market with a market share of 87.5 percent by the end of the month of September.
This simply means that about 9 out of every 10 smartphones in the world is running Google’s Android operating system. This can be attributed to the fact that Apple shipped the iPhone 7 with only a few weeks left to the end of the third quarter. There is a projection that the device will be received wildly especially as we head towards the festive season.
When we put only the third-quarter of 2016 into perspective, Google managed to ship a whopping 328.6 million devices running Android OS. This is an increase of 10.3 percent compared to the same period in 2015. This rise can be attributed to manufactures who produce low cost Android devices. It will be interesting to see how the Android market performs given that Google is now producing its own smartphones dubbed the Pixel smartphones. How would its hardware partners respond?
“Several challenges remain for Google. The Android platform is getting overcrowded with hundreds of manufactures, few Android device vendors make profits, and Google’s new Pixel range is attacking its own hardware partners that made Android popular in the first place.”
-Strategy Analytics Director Woody Oh
During the same period, Apple managed to ship 45.5 million iPhones. This is a decrease of 5.2 percent compared to the same period last year. All the other mobile operating systems were grouped together because their market share was almost negligible. The likes of Windows Phone OS and Blackberry OS adaptation continued to decline. They made up only 0.3 percent of all the smartphones sold worldwide.