Kenya has seen an influx in budget smart phones in the last few years with Huawei leading the pack followed closely by Infinix which currently dominates the market. These phones cost on average ksh 15,000, offering elegance at an affordable price hence a favourite for many Kenyans. The latest entry into the Kenyan market is the FERO range of mobile devices by MiDCOM group.
The diverse business group that operates across 17 countries in both Africa and the Middle East is the largest mobile phone distributor in both areas and has for the longest time been synonymous with the Nokia brand.
The new range of mobile phones are specifically designed to cater for the needs of the growing smart phone consumers in both Africa and the Middle East.
“We have been a distributor of all leading mobile phone brands in Africa for the last 13 years, so we already have an extensive network and partnerships in place for channel and distribution, catering to the major African markets. The years of experience and in-depth market knowledge made it an obvious choice for MiDCOM to launch its own brand. Consumers are very well-informed, and good quality products at competitive pricing is paramount. This, coupled with the logistics of distribution in Africa, is the barrier to others and the real strength of MiDCOM” Mr. Akash Kumar, Managing Director, MiDCOM Group
The FERO brand offers a range of 16 models from entry-level feature phones to sophisticated premium smartphones targeted at high-end consumers.
The models include:
• Feature phones
• Smartphones: Royale series, Aura series, Zoom series, Power series and Mega series
The feature phones offer crystal clear display, long-battery life and power back-up.
The FERO smart phone devices come with a Quad Core processor, meaning super processing speeds, with the latest upgradable 6.0 marshmallow android version. The 3600 mAH battery offers up to 14 hours of talk time and the 5.0 inches IPS display with titanium metallic back panel comes in a gorilla glass offering extra protection. The phones are 4G and dual-sim enabled.
The Royale series available in 3 variants, X1, Y1 & J1, is however the most sophisticated and elegant of the smart phone series with their spectacular design and beautiful variety of colours.
The Royale X1 comes packed in a 5 inch display premium metallic design with a Quad Core processor and a 3GB RAM that allows multitasking. The 4000 mAH battery is sufficient enough to last the whole day while the 13 MP Rear and 5MP front camera offers amazing photos. It is also dual-sim enabled.
The Royale Y1 comes in a 5 inch HD IPS display with a resolution of 1280 x 720 pixels and has a power boost feature that lets you use your phone all day with its long battery life feature.
The FERO smart phones will retail at Ksh 13,999 and will be available at all major retail stores.
The company will also open up service centers in all urban centers in the country to offer repair services and will provide free courier services to people in rural areas, easing their burden of travelling long distances to have their technical issues dealt with.