2016 has not been a good year for smartphone manufacturers globally. It is the year Apple recorded the first decline in iPhone sales and the year many other manufacturers including Sony, LG, HTC and to an extent Samsung stalled sales. Oddly, Huawei has so far managed to swim against the tide – and now Huawei targets to sell over half a million smartphones in Kenya before 2016 ends.
By June this year it was reported that Huawei made an impressive record breaking sales of 2.6 million units for the award winning Huawei P9 and Huawei P9 plus that was launched mid year. The global sales trickled to Kenya where by the end of first half of 2016 Huawei reported to have sold 250,000 units of mobile devices in the Kenyan market.
To keep pace with the growing demands for its devices in the Kenyan market, Huawei targets to ship in a similar number of smartphones by the end of the year. According to Huawei’s Sales Director, most of the sales were realized from smartphones ranging between Kshs8,000 and Kshs20,000.
The company has moved to strengthen its position in the youth market segment by launching four additional devices namely Huawei Y311, Y511, Y611, and GR5mini into the local market. The four new devices will retail between Kshs 7,999 to Kshs 19,999.
Speaking at the launch Huawei Mobile Kenya Sales Director Dharmaraj Diwakar said: “The youth market in Kenya is untapped but has a great potential and as Huawei we will continue positioning our various products and services to this target group. The company’s strategy is focused on embedding powerful features in the mid-range devices at an affordable price to accommodate consumers’ lifestyle.”
He noted that offering unique features on a device that are able to seamlessly fit within consumers’ lifestyle at an affordable price are key elements of Huawei Mobile’s marketing strategy in the mid range level.
Devices in the Y and G series feature refined, elegant designs that highlight their beautiful high contrast displays with CPU boosting power up 100 percent, GPU performance up 125 percent, and power efficiency up 70 percent.
The company has increased its visibility by partnering with various retail stores to avail most of its devices closer to the consumers. In addition, Huawei Mobile has expanded across the country by opening several services Centers in major cities such as Nairobi CBD, Eldoret, Nakuru, Mombasa and the flagship shop Garden City Mall, in Nairobi.