In March 2015 and for KShs. 999, Orange, now back to Telkcom Kenya and soon may be referred to as Helios or some other classy name, launched the Kaduda dual SIM card phone that went viral in Kenya. Slightly over a year later, Telkcom Kenya has introduced Kaduda 2.0 of the same phone with improved features e.g. incorporating the two camera formats – a useless rear camera and a worse front facing selfie camera.
In what Telkom Kenya cites as a boon for many youthful consumers seeking affordable and innovative mobile options, the new Kadua 2.0 priced at KShs.1,099 is a 2G Dual SIM handset powered by a 1800MHz Quad Core Processor, 4MB RAM and comes with a 1200 mAh battery with front and rear cameras.
Even though many may be excited that the Kaduda 2.0 that retails for ONLY Kshs 1099 comes with two cameras, I believe those two cameras will be extremely useless. For example, Kaduda 1.0 came with a 1.3 MP rear camera and as I have said elsewhere, cameras with less than 5MP sensors are worse than nothing.
According to the Telkom Kenya’s Chief Corporate Communications Officer, George Mlaghui, the inclusion of a second useless camera on Kaduda 2.0 is so that the Kaduda 2.0 can please many young Kenyans. “We believe that with this generation, while first time smartphone buyers demand access to high technology, it is imperative we give them a good first time experience – in performance, connectivity, screen quality and battery life. They should be able to enjoy the same experiences as smartphone users,” he said.
Mlaghui explained that with disposable income in Kenya a fraction of levels seen in developed markets, Kenyan consumers want to get the most value for money, making the Kaduda brand a leading contender in the growing ‘first phone’ category.
The other reasons that have driven Telkom Kenya to launching an entry level phone is the fact that Kenya’s mobile penetration has not surpassed the over 100% rate meaning there are still millions of Kenyans (about 10 million) who still do own a mobile phone. These people may find entry level phones such as Kaduda 2.0 with basic smartphone features like Internet connectivity and selfie cameras attractive. “According to the latest Communications Authority (CA) sector quarterly analysis, mobile penetration hit 88 per cent with pre-paid mobile subscriptions reaching 36.8 million, building a case for entry-level phones”, explained Telkcom Kenya in a press statement sent to Kachwanya.com.
“Coupled with Internet and data growth due to the operator’s infrastructure investment, affordable Internet enabled devices have been attractive to first time users. CA’s statistics in the last quarter records the number of Internet and data users growing to 35.5 million up from 31.9 in the last quarter, a penetration level of 82.6 per cent”. the statement continued.
Telkom Kenya’s recent introduction of affordable devices like, the Alcatel Pixi 3 and Microsoft Lumia 435 retailing at KShs. 5,499 and KShs. 8,499 with 1 month free Xcell bundles for both devices respectively, have reinforced the ongoing network expansion’s provision of quality, competitive devices for entry level and price-conscious customers. According to a recent global research, by GSMA, the Global Mobile Economy 2015, increased affordability of devices will lead most of the growth in global smartphone adoption reaching 63% by the end of the decade. Telkom Kenya has demonstrated improvement in the last quarter under review gaining 0.8 percentage points to reach 12.4 per cent market share from the previous quarter’s performance of 11.8 per cent.