Sales and Marketing to be disrupted by Virtual Reality
There is one important skill that a sales and marketing personnel should possess, the ability to create a longing and a need to own or use a product or service in the minds of potential customers. This has traditionally been done by charm, eloquence, professional presentations using tools like good grooming, nicely done pamphlets and brochures, professional powerpoints, and high class videos, and offering product experiences by allowing the potential customers to see, touch, smell, taste, and listen to several aspects of the product or service on sale. To provide these experiences to potential customers, sales and marketing personnel have always carried with them demo products, taken potential customers to product/service sites e.g. to a new house up for sale, or allowed the potential customers to test drive e.g. a car.
Virtual Reality is set to change all these. Instead of spending money in buying demo stock, or paying for a potential customer to visit a product site, what Virtual Reality will offer is the ability for the potential customer to visit the site and look around the house without having to leave his or her home/office. Right now the only senses Virtual Reality sales and marketing tools stimulate are the sight, sound and touch senses, but as the technology develops, sales and marketing teams will be able to sell their products by stimulating all of the five senses.
The best description of how Sales and Marketing will be disrupted by Virtual Reality was given by Tom Janssens, Technical Director at VirtualSalesLab.com as an answer to a Virtual Reality question on Quora.com. He writes;
How VR will disrupt traditional sales and marketing channels
I let them explore this for a bit, and a minute later I pull the Oculus Rift out of my bag, and: BAM! They stand in the middle of it.
By this time they are flabbergasted.
So, I take them even one step further: I tell them about 360° pictures, and show them what a picture like that looks like, taken with a regular smartphone:
Now what if we could project the house extension on the wall in a few simple steps, and preview it in full 3D?
People no longer have to imagine what it will look like, they can now see and experience it.