KCB Group is the top Social Media brand according to Africa Brand Index Rankings. The Bank has been ranked position one for its outstanding use of social media platforms in customer engagements.
Nowadays, financial institutions and other companies take advantage of trending topics on social media. To keep up with the trend, these companies create memes and messages tagging the company name or tag for relevance.
Commenting on the award KCB Group CEO Joshua Oigara said with the increased brand awareness online, KCB has been keen to leverage on social media to meet its business objectives as well.
“Social Media has grown from being a mere digital channel for “socializing” to one of the most powerful digital marketing tools for products and brands. It has also proven to be a very cost-effective way of communicating to a global audience,” said Mr Oigara. ”We have also seen an increase in engagement where more and more customers are realizing that they can effectively communicate with us through social media and expect timely feedback, He added.
The competition included a good number of banks like GT Bank, First bank, Ned Bank and First National Bank.
The Africa Brand Index is a listing of the most successful brands on the continent on social media, according to key metrics such as community growth, content engagement, sentiment and dozens of others.
In Kenya, the Social Media Awards recognizes individuals and institutions that are influential in the digital space.
Last year KCB Group was named the winner for “Best Use of Social Media by a Financial Institution in Africa” during the Social Media Africa Awards in Lagos Nigeria for the banks use of social and digital media as a means of mobilization and awareness sub-platform for deepening access to and enhancing the use of Social Media and to facilitate the clear-cut awareness about its positive impact.
Other banks like Equity Bank, Cooperative Bank and Chase Bank have invested heavily on social media in a order to reach the fragmented Kenyan market.