Epson tops market share in Kenya

The International Data Corporation (IDC) has ranked Epson third in the printer business regionally.

Epson topped the dot matrix segment as the mostly used in financial institutions. On the other end, Future source ranked Epson as market leader in projector.

“Epson has proved that Kenyans are willing to pay a premium for quality. From the start, we made a deliberate attempt not to compete on price. Epson instead focused on real business concerns, which we established as how to ensure cost savings and how to incentivise productivity. We have consistently guaranteed the lowest cost of printing in the market, without compromising on quality. We also provide the businesses with reliable and innovative collaborative technologies, such as interactive projectors, that help to improve employee’s efficiency,” Mukesh Bector Regional Sales Manager said.

Nowadays, presentation is very important to bring out the highest level of creativity. Bush and street photographers always find it hard to print quality pictures in the country because most printers don’t have professional touch and clarity in photography.

In conference presentations, the current projectors are doing a good job, but how effective are they? Projectors are using the old technology to project information or pictures which can be hectic in some cases.

Innovative tech needs to uplift printers and projector market. For example; sony unveiled an amazing pocket projector that uses a laser light source and is capable of delivering Full HD resolution images with a contrast ratio of 80,000:1 at an aspect ratio of 16:9 and a maximum brightness of 32 ANSI Lumens.

In Kenya, Epson is also doing a great job in innovation. The firm spends approximately $1.3 million each day in research and development. Emerging countries have been a key focus for Epson, with a research arm wholly dedicated to innovations that cater to business solutions not in these countries. The result has been a product range uniquely suited to the businesses and operating environments in these countries.

To implement printers, Epson did away with cartridges, and developed printers that have ink tanks, separate for each colour. These printers are easily refillable through ink bottles.

“Customers are increasingly aware of what they want when it comes to their purchasing decision when looking for a printer, scanner or projector. Through innovation, Epson strives to ensure that it is meeting the needs of small and medium enterprises as well as corporations and schools in Kenya” added Mukesh.

Erick Vateta564 Posts

--- Erick Vateta is a lawyer by training, poet, script and creative writer by talent, a model, and tech enthusiast. He covers International tech trends, data security and cyber attacks.


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