12 journalists have received honors from Safaricom Business Journalism Fellowship geared towards offering the best in business news reporting.
The fellowship was carried out at the Strathmore Business School in the eight-month mid-career program that gave them the opportunity to be trained by Kenya’s leading business lecturers.
The 12 journalists were drawn from different media houses and together with some communication professionals.
The Director of Corporate Affairs at Safaricom, Stephen Chege was also one of the lecturers in the program that gave the fellows access to some of the top corporate newsmakers in the region.
“After the positive feedback from the fellows, I was convinced that we are headed in the right direction. I am happy that Safaricom is doing its bit by encouraging an atmosphere of intellectual rigour and dialogue in the business reporting field,” said Mr. Chege.
“It is this kind of atmosphere that we hope will spread to all Kenyan newsrooms all over the country and be used to inform and educate our fellow Kenyans on the best investments to make for themselves and their families,” he added.
15 participants were selected for the highly competitive course. They are then taken through three modules, with each module requiring four days of intensive training.
The second edition focused on financial reporting, data reporting, cyber security and market dominance. The journalists finished a 30-hour credit course before they qualified for a certificate.
Since inception of the program 24 fellows have graduated. Safaricom has a keen interest in the quality of financial reporting in Kenya and has offered to give journalists an opportunity to sharpen their skills and perfect the complexity of their craft.
Kenya has huge potential for growth in consumer marketing, highlighting brief demographics which will largely dictate real-life business opportunities.
Business and ICT related publications require adequate research for one to come up with convincing report, and the introduced training will create a favorable environment for journalist to report credible news to consumers