Facebook has rolled out free advertising credits to users who fight terrorism by speaking out against terrorist propaganda. The move comes after Islamic State started using social media platforms to recruit followers and exploit other users.
The social network company will give advertising credits of up to $1,000 to counter-terror and hate speech activists such as German comedian Arbi el Ayachi, who released a video disputing anti-Muslim sentiments from a Greek right-wing group.
Facebook has set up initiatives to fight extremists and other ill related vices. The company came up with “counter speech” where Facebook will promote users who actively fight extremist views with Facebook posts, photos or likes.
For wider coverage and support, Facebook is working with US State Department and consultancy firms to get university students to participate in counter-speech competitions, given a budget of $2,000 and $200 ad credits each.
Facebook’s chief operating officer, Sheryl Sandberg said, “The best antidote to bad speech is good speech and the best antidote to hate is tolerance.”
The fight against terrorism by social media platforms gained recognition in the wake of the Paris terrorist attacks in November last year. Facebook introduced Safety Checks and temporary photos with a flag attached on them to support victimized countries. The company plans to continue supporting countries in case of a crisis.
Also, after Al-shabaab attack at Al ade camp Somalia, Facebook put up the Kenyan flag attached to individual cover photos to show
Four weeks ago, Twitter was sued by a lady called Tamara. She said, “without Twitter the explosive growth of ISIS over the last few years into the most-feared terrorist group in the world would not have been possible.” The lady believes Twitter gave terrorists a voice to carry out their attacks and a platform to gain followers.
However, Twitter joined the fight against terrorism by suspending 125,000 accounts linked to the Islamic State, among other terror groups. Similarly, Google has started combating extremism by showing anti-radicalisation advertising links.
Senior google executive Dr Anthony House told the Commons’ home affairs select committee that Google had removed 14 million YouTube videos in 2014 for reasons including terrorist content. He said: “We are working on counter-narratives around the world.”