Twitter undergoing a dramatic shakeup, who cares?

Written by
  • 5 years ago
  • Posted: January 27, 2016 at 9:44 am

Twitter has over the years gained a good following across the world. However, the tech company never ceases to surprise users with failed trials like increasing the number of words from 140 to 10k.

Many people believe, it’s a public relation strategy meant to create uproar on the platform since there’s no good or bad publicity. In addition, the online platform has a tendency of going offline which can be tragic for those who use the platform to carry out their businesses.

This week, Twitter Chief Executive Jack Dorsey announced the departure of a good number of departmental heads. Leaving the tech company are head of media Katie Jacobs Stanton, product chief Kevin Weil, engineering chief Alex Roetter and human resources leader Skip Schipper.

Jack Dorsey wrote. “I’m sad to announce that Alex Rotter, Skip Schipper, Katie Stanton and Kevin Weil have chosen to leave the company. Alex and Kevin, both here over five years, scaled the ads product and engineering teams from producing near-zero revenue to the over-$2 billion run rate it is today, and have run all of the product and engineering together for the last eighteen months helping to drive an increased pace of execution.”

He continued… “Katie, also here over five years, has grown a global team that brings the world’s best, most engaging, and most powerful content onto our services and helped start some of our first and now largest international offices like Japan, the UK and Ireland. While Skip’s tenure has been shorter, he too played a key role scaling our HR and recruiting functions globally.”

READ  First-ever study on fake news in Kenya reveals scale of issue and impact on trust in media

The CEO gave his sincere gratitude to them because the employees were a pinnacle to the company’s success.

Ordinarily, social media platforms depend on the huge number of users who log in everyday and post or comment what the feel. Facebook now boasts more than 1.5 billion monthly users and Instagram has 400 million users, whereas Twitter pulls the tail with only 316 million monthly users despite being four years older than the picture-sharing platform.

Twitter might or not suffer the management shakeup but as a user, it is more likely that I will continue using the platform without caring who is in the control room. Like many other users, I will be fast to bash the management if the site goes down or even worse, if they allow 1000 characters for posts.

Unlike consumer commodities, service platforms are more likely to survive management shakeups and displacement since the distribution is the same and formats remain as they were.



What is your opinion on the topic?
Article Tags:
· · ·
Article Categories: