LG Electronics’ OLED TV format drops in price as Samsung, Sony and Panasonic quite the race

LG Electronics’ innovative OLED TV format will likely step into new territory as its price drops to more affordable levels globally.

OLED sales are expected to increase and the platform also projected to become far more widespread.

The company announced in October that it was ready to take the consumer centric OLED into the mainstream. With more extensive distribution, it is hoped that OLED superiority will become apparent to more observers, providing more momentum for LG in its bid to make OLED the industry standard.

This comes as LG exhibits its newest disruptive flagship 4K HDR-enabled OLED TVs at the just concluded 2016 consumer Electronics Show, one of the most important tech events of the year.

Since the format wars began, OLED has been able to maintain a pronounced advantage over LCD and other formats in picture quality.

TV Smart Technology

The smart technology OLED TVs deliver a superb viewing experience with more natural, comfortable colors and a maximum response time of 0.001ms, which is more than 1,000 times faster than conventional LCD flat panel TVs. They are also known to render images with perfect blacks and perfect colors with an infinite contrast ratio.

The display market is highly competitive, and superior picture quality remains a hugely important differentiator. Currently, the lion’s share of the television market today still belongs to LED LCD TVs.

These use light-emitting diodes to light up the LCD screen and offer the widest array of price points, sizes and features. LCD TVs still exhibit imperfections when displaying rapid motion, as in sports, and because of the nature of the technology, the color black is represented by dark grey.

Promised for several years and now finally making inroads into the large-screen TV market are OLED sets. Using organic light-emitting diodes, OLED sets can light up each picture element individually, without the need for the separate light source that LCDs require. This translates into a much brighter, more colorful picture.

LG Electronics is ramping up its investment in the OLED TV category as other players bow out of the competition. Though industry experts agree that OLED TVs has unparalleled display quality, leading electronics manufacturers are suspending production of what is billed as the next-generation TV citing technical challenges in improving panel durability and reducing production costs.

Samsung, Sony and Panasonic have already quit the race, but LG Electronics has taken the lonely path and recently announced new OLED TV models becoming the first electronics manufacturer to commercialize 4K OLED TV.

In Kenya, the company has announced plans to introduce the innovative 4K OLED TV in the first quarter of 2016.

The consumer centric LG 4K OLED TV is touted world over as the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market.




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