Motorola is phased out to welcome Moto by Lenovo

Mid 2000-s Motorola was the real deal. The flip phones were widely used by Europeans and some Asians in the country. Kenyans were comfortable with their Telephone booths which used to eat coins. However, tech companies are introducing incredible smartphones that house powerful features. Lenovo, one of the fastest growing tech company bought Motorola in 2014 and the company wants to unify its name under Lenovo.

The company plans to use Motorola’s Moto brand for high-end products and its housed Vibe brand for budget devices. “We’ll slowly phase out Motorola and focus on Moto,” Osterloh said in an interview Thursday at the CES conference in Las Vegas.”

Motorola is a pioneer in wireless technology since the company invented the cell phone. The flip phone was the best those days. It was slim and had a good customer relation – the phone used to greet the user each time you switch it on or play the ringtone – Hello Moto – remember? People loved those phones since they were easy to operate and the batteries were good. Ideally, operating the phone was like calculating maths on a calculator.

The company has struggled to keep up with the growing tech market by adopting new strategies. In 2012, Google bought the company but sold it after two years. I don’t know why they sold it though.

“It’s our treasure,” Lenovo CEO Yang Yuanqing said after the deal. “We plan to not only protect the mobile pioneer’s brand, but make it stronger.” To achieve that, Lenovo will use its corporate brand to unify the products. Phones such as the Moto X will prominently feature the blue Lenovo logo. Motorola’s iconic M logo will still be used.

According to cnet, Lenovo’s branding makes sense. Motorola has seen its business take a beating. Nowadays, you’re more likely to nab the latest Apple or Samsung phone than you are to look at a Motorola device. Motorola said it removed its name from the packaging in 2013.

Samsung on the other end, is struggling to cover the other companies with new inventions everyday. Besides mobile technology, the company is venturing in internet of things to improve people’s lives. In home appliances, the company is also making huge strides with their recently unveiled super-fridge.

“Lenovo does not have a bad brand but Motorola stands for a lot, especially in mobile,” said Carolina Milanesi, an analyst for Kantar WorldPanel. “It would be a shame to move away from that.”




Erick Vateta564 Posts

--- Erick Vateta is a lawyer by training, poet, script and creative writer by talent, a model, and tech enthusiast. He covers International tech trends, data security and cyber attacks.


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